Up until one day deciding to try the Tide Ultra Oxi Whitening Boost I used OxiClean for years. It helped some but our whites did not come out as white as I had hoped for. After just the first wash using the Tide Ultra Oxi Whitening Boost our white closing was noticeably whiter. After the second wash of our whites our clothes are as white as they were when new. I honestly did not expect the Tide to work any better but I was shocked at how much whiter it made our white clothing. It also worked great adding it to our dark clothing that has white in it. My wife loves the older looking, athletic shirts that are a solid color around the torso with white sleeves and the white sleeves would look dingy but now they are white once again. And to top off the superior job it does that whitening white clothes it is also less expensive than the OxiClean brand. My only critique is a suggestion to use better packaging other than the cardboard box, which has a thin raised cardboard piece in front, that is not fully attached to the box. If you made this piece ticker and glued it to the box so when you open it the product it does not spill out and onto the surface or floor. I don't write many reviews on company websites, but in this case I wanted to share my experience with this wonderful product and would highly recommend it to everyone.

[This review was collected as part of a promotion.] If you are wondering if you shoukd try this new Tide product...the answer is yes! It doesn't irrate the sensitive skin of my children or I, it smells divine, and it makes my brights brighter, and my whites whiter! It even removes stains from the clothing of my messy little eater! What are you waiting for? Go buy this stuff!

[This review was collected as part of a promotion.] i love the smell, it works great on getting the stains out and did really well on getting odors out of my clothes. i would buy this in the future. i would also recommend this to family an friends. package came undamaged which is a plus. i work at a dog groomers so my clothes really stink after work, i washed a weeks worth of work clothes an they smelled really good after i washed them. i have tried so many deturgents and none of them smelled as good as this one did which is what i look for a in laundry deturgent.

[This review was collected as part of a promotion.] After moving into a space with a washing machine on a different floor, I switched to detergent pods to lessen my carrying load. I love the strong, long-lasting scent of the pods, but miss the ability to directly apply detergent onto stains, especially deodorant and sweat stains on t-shirts. Tide Ultra OXI had no trouble removing these stains! I might consider keeping some liquid detergent around to make fighting stains a bit easier, but, for the most part, the pods have enough stain-fighting power to fit my needs. The biggest let down for me with the Tide Ultra OXI is the scent. I have become used to laundry that pairs with an odor eliminating company to provide a lasting scent. The laundry did smell nice coming out of the wash into the dryer after using Tide Ultra OXI, but after a typical round of drying with drier sheets, the clothes did not have any lingering smell. This might be a pro for anyone looking for an effective detergent that does not have a distinct scent, but for me this was a major drawback.

[This review was collected as part of a promotion.] OXI detergent great at fighting tough stains and also have built-in pre-treaters to remove stains and also built-in pre-treaters, surfactants and enzymes liquid detergent effectively removes even the toughest stains and 10x cleaning power and also works in both high efficiency (HE) and standard washing machines which is awesome . When your clothes come out from the machine your clothes smells so fresh.

[This review was collected as part of a promotion.] My daughter is one that she always gets food on her clothing no matter what she eats. I have tried several brands and options for set in stains. This product not only removed her stain in one washing, but it also made her shirt smell fresh. My husband works heating and air so his clothes always have underarm stains from sweat this time of the year, this product didn't just remove those stains, but also left the clothing smelling fresh. This is going to be a new product that we use on a regular basis in our home.

[This review was collected as part of a promotion.] Tide has always been the top of the line in laundry detergents and this product is no different. I was extremely impressed with this products stain removal capabilities. I had a set in hamburger grease stain on one of my favorite pink tank tops and it came out on the first wash without pretreatment. The only thing I would change is the fragrance. It is the typical Tide scent, which is good, but I personally prefer more diverse fragrances. However, I will definitely use Tide Ultra Oxi HE again!

Good cleaning in an old fashioned upright non HE. I use 4 tablespoons for a medium load. I have grown to hate the scent of tide over the last 15 years and it's not too bad in this product. Intensely disgusting scent while pouring but it moderates quite a bit in the wash and after the dryer it just barely qualifies as soft and pleasant.

[This review was collected as part of a promotion.] To begin, Tide Ultra Oxi is a must buy. This detergent is amazing; it removed all stains and left my clothes smelling clean and fresh. The ultra oxi gives an adding boost to the cleanliness of my clothing. Overall great product and I would definitely buy this product.

[This review was collected as part of a promotion.] This detergent works really well - it could wash up makeup spots on my hat,which the other detergents couldn't do.Also before I was afraid of buying liquid detergents because they always spilled on my hands.This one has a special construction of the bottle neck which keeps your hands clean.The only one drawback that I have found is a strong unpleasant smell.This smell is so strong that it overlaps my perfume totally.For this reason,even though I really like the quality of this detergent ,I won't buy it on my own and won't recommend it to my friends.