[This review was collected as part of a promotion.] I did some house cleaning and had a bunch of clothes and underwear that have stains that are not coming off even after several washing. Then I decided to give it another tryout using Tide Ultra Oci HE liquid and whoa they all came out sparkling without a single stain. Hashing just saved a some money.

At first I thought my wife had not purchased the correct laundry detergent. And now I see that there are a lot of folks that dislike it as much as we do. Please switch back. This change was not in the best interest of your customers. Have you tried it on your own laundry? It is, as another user said, "extremely overpowering". I'm a farmer and our barn and pig house don't smell this strong!!

[This review was collected as part of a promotion.] I never thought there was much, if any, difference in laundry detergent, so I generally buy the off-brand. I can honestly say my mind has been forever changed by Tide! When taking my laundry out of the dryer or off the line, I can smell and feel the difference! My clothes and sheets feel truly clean, the smell is refreshing and lasts a long time, I'm on my third wear of my jeans and they still smell fresh. Love this product!

Tide Ultra Oxi High Efficiency Liquid is a great detergent for my family's clothes. My twin sons' stinky socks get fresh and clean. It also works on perspiration odor and leaves all our clothes smelling and looking as good as ever! It is more expensive but in my opinion it is worth the price knowing our clothes are definitely the cleanest they can be.

Just saw another review that says exactly what I will say. We have used (and loved) Tide w/Bleach for years. Unfortunately it has been unavailable every time I have shopped this past month (not sure if its out of stock or discontinued). We decided to try this Tide Oxi. My kids and I are all allergic to the strong unpleasant fragrance. We washed 2 loads using it, the fragrance is so strong on the clothes we all have migraines from it. We are trying to rewash the clothes in a different detergent to get the smell out and we tossed out the full bottle (what a waste). I don't recommend to anyone.

[This review was collected as part of a promotion.] i love the smell, it works great on getting the stains out and did really well on getting odors out of my clothes. i would buy this in the future. i would also recommend this to family an friends. package came undamaged which is a plus. i work at a dog groomers so my clothes really stink after work, i washed a weeks worth of work clothes an they smelled really good after i washed them. i have tried so many deturgents and none of them smelled as good as this one did which is what i look for a in laundry deturgent.

Good cleaning in an old fashioned upright non HE. I use 4 tablespoons for a medium load. I have grown to hate the scent of tide over the last 15 years and it's not too bad in this product. Intensely disgusting scent while pouring but it moderates quite a bit in the wash and after the dryer it just barely qualifies as soft and pleasant.

[This review was collected as part of a promotion.] OXI detergent great at fighting tough stains and also have built-in pre-treaters to remove stains and also built-in pre-treaters, surfactants and enzymes liquid detergent effectively removes even the toughest stains and 10x cleaning power and also works in both high efficiency (HE) and standard washing machines which is awesome . When your clothes come out from the machine your clothes smells so fresh.

I add even more oxy and super hot water and soak for at least 30 minutes. I was using Tide and Oxy and now I have this! Would I use this on delicates or wool or black? No, have some common sense. How long have you been doing laundry? I just came back from a funeral where there was Covid, flu, and I had Athlete's foot. Great product for getting this stuff killed. If it's white use bleach. And you have the internet, so why don't you research? I'm surprised at all the negativity. For those of us dealing with a fungus that can live 20 months, this is the detergent I'm using and you can see the oxy sudsing. If you ;need to kill stuff, research what kills it. Oxi kills a lot of stuff by soaking it in hot water. This detergent also has enzymes. There are desperate people that have to kill stuff and have clean clothes and this will work!

[This review was collected as part of a promotion.] I'm a nurse and it is hard to get stubborn stains off of my scrubs. Whether it's from lunch, daily activities, etc. there's never a day that goes by where I'm not covered in stains and doing laundry daily. I decided to try this detergent out; eager to see what it could do. I am pleased to say this detergent worked. I did not have to put any additional stain solution. I simply did a few loads of laundry and voila! Stain free with a light fresh scent! I am super happy about this as I am running around constantly. Being in constant contact with patients requires me to be hygienic and I am pleased to say that this detergent helps with that. I'll be switching to this detergent from now on.