[This review was collected as part of a promotion.] I love the way this detergent smells! It didn't make my clothes stiff like other detergents have in the past. I don't see any fading from my dark colors. The outcome that has won me over, was the ability to remove stains from my daughter's clothing. I decided to let a shirt that had fruit punch spilled on it sit for a few days before washing. Something I wouldn't normally do, especially with a white shirt. So, I threw it in the wash with the Tide OXI detergent. I was very pleased that the shirt was saved, and the detergent removed all stains. That's a huge plus for me, especially with her clothes. I'm definitely purchasing this detergent and using it going forward. Replacing clothes for a toddler isn't my favorite thing to do at that age. The longer they last, the less money I spend on replacing good clothing! Very happy family here. It passed the test!!

[This review was collected as part of a promotion.] My first thought when I opened Tide Ultra Oxi was how good it smells! The scent is fresh and not too perfumey or industrial. The liquid was easy to pour and measure using either the cap or directly into the dispenser on my he washer. My family challenged this detergent with several loads from linens, whites, and delicates to stains and even a musty batch that was forgotten in the washer and had to be done over. Everything came out clean and bright, and of course smelling fresh.

[This review was collected as part of a promotion.] I'm loving it a friend stoped by my job and as she gave me a hug she said I smelled like fresh laundry.. Loved it to me it was a wonderful compliment I love the smell of fresh laundry .. So Thank you Tide for a great product and a wonderful compliment

[This review was collected as part of a promotion.] I have a couple of super active twins who just returned from summer camp. They brought back their extremely dirty laundry!! I tried Tide Ultra Oxi on their stinky stained up laundry. Wow, this stuff delivers!! You can really tell the power on the whites. Why I sent a couple of white t-shirts to camp, no one knows. BUT..one run through the wash with the Ultra Oxi and they looked new!! The smell is fabulous as well. Thanks Tide!!

My family has been using this specific kind of Tide for years. I've loved it and recommended it to many. I usually buy in bulk so I just started using my latest giant bottle--not realizing the formula had changed. For the last week, I have been trying to track down a putrid smell that had entered my home. It smells similar to rotten pickles. It was on my clothes, on my couches, in the air, etc. I noticed the scent would become stronger when I did a load of laundry so I figured it had to be my washer and did a heavy duty cleaning of my washer ALL DAY yesterday. I was thinking of calling a plumber to see if there was something wrong with the pipes. Well, I just started a new load of clothes, poured in the Tide and almost threw up. The smell is from the Tide!!! I figured somehow someway it went bad so I opened up a brand new bottle and THE SMELL ALMOST MADE ME VOMIT. I've had a horrible cough and breathing issues the last week and couldn't figure out the source. My son and I have had itchy rashes and intense migraines the last week and I just figured it was the dry winter air. Now I see many other customers complaining of the EXACT same issues and smell. Tide has responded by saying they've "updated the scent to give users an updated smell of clean." I am so frustrated, disappointed and annoyed. I need this nasty scent out of my home and now I need to find to a new laundry detergent that doesn't make me nauseated, itchy and cough.

[This review was collected as part of a promotion.] This Tide detergent lives up to the standard that Tide has created. It washed my clothes well and got out the superficial stains. On a more difficult stain- Indian food, more specifically, bright yellow tumeric- it removed the stain from white cotton. I applied the detergent directly to the fabric, slet it soak, and then rinsed it out with warm water. After doing this twice, the stain is so faint that it's hardly noticeable! I am very satisfied with this detergent and it's stain removing properties.

This has been my go-to detergent for years and I loved it - I just ran out of my last bottle and picked up a new bottle and found that the scent has changed dramatically (and not in a good way). I can't really put my finger on what the new scent smalls like but it's more like perfume than laundry detergent, and it has so much more fragrance now that I can't even wear my clothes. I will have to re-wash them with another brand and return the bottle. Please either bring back the old scent or reduce the amount of the new scent!

I used the Tide Booster with whitening Oxi with fantastic results. My white lab coat and white blouse brought compliments from my colleagues on how white and bright my clothes looked. I also want to mention the light scent that made my clothes, towels and bedsheets smell fresh not perfume.

[This review was collected as part of a promotion.] I am using tide for more than 5 years. Tide Ultra oxi is awesome on my tough stain. It cleans very well. Retains the color. All my greasy kitchen clothes and my kids dresses looks neat and clean. Thanks for a wonderful product TIDE.

[This review was collected as part of a promotion.] This is a high quality product that removes stains without previous treatment. I had a full load of clothes including a recliner cushion cover and my child's car seat cover, both soiled with food and drink stains. I only used the recommended dose for a full load and all stains completely disappeared from both covers. I was impressed by the nice scent that left in all my clothes. There were some towels included in the load and they all felt to soft and fresh. I will definitely use this product in the future.