Two different worlds, two different perspectives. If you're used to most commercially available/mass produced coffees, yes this is a light/medium roast. If you buy specialty coffee and bought this thinking you'd get some bang for buck value, this is a dark roast. The signature characteristics of Ethiopian or other African beans is very muted and not very complex. The "roast" flavor comes through prominently, so you are tasting less coffee and more carbon (bunt ash). Some people grew up with this flavor and love the "strong" flavor of coffee and dislike specialty coffee which can be too acidic/sour. This isn't nuked like Vietnamese coffee tends to be, so not as bitter and burnt tasting, so might be the right amount of roast for those used to commercial coffee, but not for specialty coffee drinkers. Unfortunately, this was not my cup of coffee. I am going to buy creamer for the first time in many many years and I think I'll enjoy it. In my photo, there's two specialty Ethiopian light roasts and the Copper Moon. Can you guess which one is Copper Moon? Hint: It's oily... and dark

Some people do not know coffee beans. If you have ever roasted coffee beans then you know. Also there are people who buy "Starbucks coffee" which is notoriously over roasted, even their "light roast" is over roasted, and this just confuses people. A true Light roasted coffee does not have oil. Hope some of this information is helpful. Light roasted coffee is not for everyone.

This coffee is tasty and would buy it if my store stocked it.

Very good taste. It is a light roast which I normally use a medium roast, but I liked the lighter taste

We love light roast coffee and was happy we found this brand at Sam’s! Will continue to buy it for sure!

This has become our new favorite coffee!! So glad I took a chance on it. It has a chocolately velvety-ness we both love.

I love this bean so much, I use it in my espresso machine for hot and iced coffee and it's delicious! It's about the only blend of this brand my husband and I have really enjoyed.

It definitely light roast,it is medium dark. Does not smell like an Ethyopian coffee. Looks like a leftover beans, a lot of small bean pieces in the bag

More of a medium roast, but it is the best beans I've got in awhile, I've tried 5 different brands in the last few months. Seems like most companies lately want to charge more and do worse, this bag was refreshing.

I like it and will buy it again.