[This review was collected as part of a promotion.] Downy has always had a great fragrance. And Downy has always been effective at softening laundry. But this Downy product steps up higher.. It makes your cloths wrinkle free and reduces lint. I love it and plan on purchasing it for a very long time.

[This review was collected as part of a promotion.] The liquid fabric softener is wonderful. The smell is more for women I think however. There is four men in the house, and they think it smells too girly, too floral. I love it though. So, now, I sometime wash mine separate...lol...

It seems they have totally watered it down. It is so thin and liquid it pours out so fast. It doesn't even seem to make the clothes come out with a fresh scent much anymore now either. I feel it is not worth the money ANYMORE. It was never THIS THIN and I am now changing my brand. I will not throw my money down the drain. I always loved this one for years and used nothing else....not anymore

Omg! can I say I tested this product on my jeans and can you say I feel like im wearing a tshirt. In another words my jeans smell great and super soft. So i would definitely recommend if your looking for softness. Tested Downy fabric softner for free, but all opinions are my own.

[This review was collected as part of a promotion.] It kept my clothes smelling fresh after I dried them in the drier. Usually the fabric softener smell leaves the clothes as soon as they are dried in my drier, but I just did a load and the clothes still smell great! I like! I use the downy ball to get the best measurement and dispense in my wash.

I love fabric softener but I had always used a different brand. I got to try this one for free so I thought, "Why not?" I loved it! I am definitely switching. When I first tried it, I was still pregnant, and smells were very iffy for me. This one smelled wonderful and fresh. My clothes felt great too. Simply in love! (Although I got to try this product for free, the opnions stated are entirely my own.)

[This review was collected as part of a promotion.] Downy April Fresh Liquid Fabric Enhancer definitely provides a fresh scent that lasts through the day. Depending of your preference, the scent may be a bit too strong. In addition to the fresh scent, clothes are soft and smooth. I personally like this product for towels and washcloths over my every day clothes because of the strong scent. Regardless, this product works as advertised and I will use it again. I have a HE front load washer, this detergent worked just fine in my machine.

[This review was collected as part of a promotion.] It smells AMAZING! It leaves my clothes feeling super soft and smelling great. I love the smell. I could smell the product before I even opened the package! Excellent product. I love using this product on my families clothes

[This review was collected as part of a promotion.] Downy fabric softener is my favorite! I love the way it makes my laundry smell. It's fresh but not too overpowering or perfume smelling. My husband is particular about scents and doesn't want his clothes to smell like perfume and Downy is perfect. It also leaves my towels soft and fluffy but they still are absorbent. Some other brands we've tried left our towels with a coating that made them unable to absorb water well. There was no noted static cling in our laundry either.

My husband wears blue jeans to work and since I tried Ultra Downy his pants are softer and they don't require as much ironing. I don't know if wrinkle control is supposed to be a benefit but it does seem to help. The smell is light and fresh which is nice; I don't feel like my clothes are competing with my perfume. Static cling has been eliminated from my laundry! I will definitely be buying this product. I received Ultra Downy® April Fresh Fabric Softener for free to test, but all opinions are my own.