[This review was collected as part of a promotion.] Downy has always been the fabric softener we use in our household. The classic April Fresh scent is my absolute favorite. My clothes are so soft and smell amazing even weeks after I've washed them using Downy. Compared to other similar products this one is always no.1 on my list. The quality is also top notch! The consistency is not watered down and is safe for my High Effeciency (HE) washer. I've used other brands previously that have clogged my softener dispenser... I've never had to worry about this using Downy! In addition, I don't like to iron and notice a dramatic difference in wrinkle reduction from when I do use Downy to when I do not. In my opinion nothing is more satisfying than when you pull a freshly washed towel from the dryer and breathe in that amazing fresh scent you only get with Downy. I also love that even weeks after towels, sheets or clothes have been washed they still keep that satisfying aromatic bliss you only get with Downy fabric softener. Being a dog owner this is a big deal to me since doggies tend to be stinky. When I use Downy I never have to worry about having that doggie funk on me. This is another big bonus for me! I recommend this product over any other competitor out there! I also love when someone asks me what perfume I'm wearing and I get to tell them it's not a perfume it's my fabric softener! #bliss #downeyfresh #smellssogood

[This review was collected as part of a promotion.] The Downy Fabric softener is a staple in my household! It makes my laundry smell super fresh, I've got no issues with static or clinging when I use this, and it helps reduce lint balls in my clothing! I would recommend this to everyone I know!

[This review was collected as part of a promotion.] I absolutely loved Downy! It's the only fabric softener I will use. The fresh fragrance stays in the clothes as you wear them. We have a lot of sensitivities with laundry detergent and this hasn't bothered anyone! I made sure I added this when I washed all our bedding too, to keep that fresh scent. My husband, three kids and I love it!

[This review was collected as part of a promotion.] Whenever I think of liquid fabric softener, I always think of that iconic blue bottle of Downy. It's exactly what you'd expect a top-of-the-line fabric softener to be - a product that gets my clothes conditioned while making everything smell amazing (including my house!). To be specific, I used the 34-ounce size of Ultra Downy April Fresh. I like that it's concentrated and that I didn't have to pour a lot to get its full benefits. As a disclaimer, I know that some people might be sensitive to fragrance, and I wouldn't recommend this product to them. Other than that, this product is a great addition for anyone who uses liquid fabric softener, and I'd tell them to buy it without hesitation. When I'm reviewing products, I always like to include the backs of the bottles, just so people can see the usage directions and get the feeling you'd get if you were to walk into the store and pick up the bottle to examine it (because the front label IS pretty, but it's not very informative to a discerning consumer, like me).

[This review was collected as part of a promotion.] I love the smell of clean laundry. There's nothing better than that smell. This does an amazing job and making all my laundry smell amazingly fresh and clean and everything comes out so soft. I have two young children with sensitive skin and it works great for their clothes and bedding. No irritation. Everything stays soft, smelling clean, and doesn't cause any fading. I love using it for all of our household laundry...clothes, towels and bedding.

Ultra Downy April Fresh Liquid is the ultimate in fabric softeners! I have a family of 5 and I use Downy for everything I wash. My towels are soft AND fresh. The smell is not overwhelming and full of perfumes, but it lasts a long time. I must say, Downy is better than many other fabric softener products that I have used. It is a family favorite and will continue to be in our family. I tested my Downy® Fabric Softener for free, but all opinions are my own.

[This review was collected as part of a promotion.] I like the fragrance. It smells nice while the washer is on the rinse cycle, and the clothing smells nice going from the washer to the dryer. It loses any distinguishable scent in the dryer, but that's preferable to me. All of my laundry came out static and wrinkle free. The reason I am only giving it 3 stars is due to the amount of spillage when pouring. My regular fabric softener never spills, but the Downy did several times.

[This review was collected as part of a promotion.] I love the smell of Downy April Fresh Scent and how it makes my clothes and towels so soft and smell so good. I have had people ask me what I wash my clothes in because they could actually smell the lingering Downy scent. I definitely recommend using Downy with all laundry. The fresh scent kinda carries you away to a magical place where you aren't actually doing laundry.

[This review was collected as part of a promotion.] First of all, I've always been a downy fan. So I know what to expect when it comes to their fabric softeners. I have only ever used the yellow cap, but boy am I glad I have tried the pink cap now! The smell is fresh, not too heavy and lasts a good while. Actually, I washed my bedding and now my entire room smells so good! Downy keeps my fabrics soft and reduces pilling. I give this 5/5 stars!

[This review was collected as part of a promotion.] Downy has always had a great fragrance. And Downy has always been effective at softening laundry. But this Downy product steps up higher.. It makes your cloths wrinkle free and reduces lint. I love it and plan on purchasing it for a very long time.