If the wavy perforations are your idea of new and improved you are half right . New yes- improved no. It is hard to tear neatly and even harder to fold.

[This review was collected as part of a promotion.] This toilet tissue is the softest i have ever used. I would recommend it to anyone. So soft and works great. Need less tissue too.

[This review was collected as part of a promotion.] This toilet paper is super soft and really helps get everything off of you. I love this toilet paper! It is now my go to toilet paper!

[This review was collected as part of a promotion.] It's definitely the softest toilet tissue. I just wish it were on sale more! Not rough and tissue paper like. Makes me want too hug the bear. Pretty design also

When it comes to toilet paper I am very picky. Toilet paper has to be soft and thick enough to where you dont have to use half of a roll like the 1 ply toilet paper. I love Charmin

[This review was collected as part of a promotion.] Charmin is so incredibly soft. It is extremely durable. I use less toilet paper because of its strength.

[This review was collected as part of a promotion.] Very Soft and durable...Will only use Charmin. Never tears and not thin paper like the other brands I have tried in the past.

I've been using Charnin for years and I don't plan on stopping anytime soon or ever! Their toilet paper is super soft and thick, which feels nice and smooth when I use it. Other toilet papers are definitely not up to par.

[This review was collected as part of a promotion.] So I got the chance to try Charmin ultra soft for free, and I was surprised at how soft it actually is. Soft enough to squeeze. Great for little noses, you use less paper when you go. It is great.

[This review was collected as part of a promotion.] I absolutely LOVE Charmin® Ultra Soft.It was very soft and did it's job. I felt clean when i was done. I would say that it is worth every penny.