I totally agree with one of the reviews I read. Increase the price if necessary, but do not decrease the roll width and sheet count while attempting to hide the change behind some absurd embossing pattern. Time to change brands!

[This review was collected as part of a promotion.] We love Charmin Toilet Tissue,because it is very soft.We especially like the Chamomile scented Charmin,because of the nice scent

[This review was collected as part of a promotion.] I love how soft Charmin Ultra soft is. It doesn't shed or tear apart. My whole family prefers this over the brands that we have previously used.

Buy this! It is soooo soft. As you get older you need soft toilet paper. I get a raw skin from other toilet paper. It is more economical to use something that works instead of using a large quantity of scratchy stuff. I

Charming Ultra Soft Mega Roll bath tissue is just that, soft. It is super absorbent, plus it doesn’t have any scent, which I like. I would not purchase any other bath tissue.

[This review was collected as part of a promotion.] I love the softness! and no ripping!It is strong yet gentle and deffinetly my preference in toilet paper.

[This review was collected as part of a promotion.] I really like Charmin ultra soft toilet tissue. It gets the job done without tearing or embarrassing breakthroughs. It's soft yet sturdy. moisture doesn't make it weaker.

[This review was collected as part of a promotion.] Charmin extra soft bathroom tissue is very soft yet still strong. It's a nice balance. I was pleasantly surprised.

[This review was collected as part of a promotion.] Charmin ultrsoft is super soft & gentle. I buy it regularly. I recommendit to all my family & friends everywhere.

This paper is fabulous, it's so soft and it smells delicious that it even leaves a fresh smell in my bathroom, its tights are like cotton and don't hurt, apart from that it lasts too long because it has many sheets