This product serves me well, and I will buy it again.  Normally I do choose Scott but the Charmin Ultra Soft feels like a luxury.  At this time, I don't know what could be done to improve this product.

[This review was collected as part of a promotion.] Charmin Ultra Soft may be my favorite bath tissue. It is very soft yet durable. Excellent toilet paper.

[This review was collected as part of a promotion.] We have been using Cottonelle.......no more! This Charmin product is totally awesome! I am so happy I got in on this buzz...and will be telling everyone I know about this product!

Chinchilla soft! Best butt-wiping experience in my life. I thought I was using a cashmere shirt for a second - had to double check. Don't ever change the way you make toilet paper Charmin!

[This review was collected as part of a promotion.] The Charmin Ultra Soft does the handiwork. It's not so soft, you have to use more like some brands. You don't need as much and it's convenient for the tush.

[This review was collected as part of a promotion.] This was an awesome change, it was so soft and absorbent. The roles have never lasted this long in this house. I definitely would recommend CHARMIN ULTRA SOFT.

UltraSoft Charmin is very soft and pleasant to use, but the skinny rolls--called Mega, for some unknown reason--are very annoying & have to be changed constantly. Charge more and bring back the larger size!

[This review was collected as part of a promotion.] Charmin Ulta Soft was a pleasant surprise. I didn't expect to find extra softness in a toilet paper. It is hands down the best Charmin product out there.

[This review was collected as part of a promotion.] I really love the quilted texture of this. It is very soft and works very nicely without breaking apart

It’s no question that Charmin is an amazing brand of toilet paper. It feels soft and clean and lasts a long time. I love that it is affordable and lives up to my expectations every time. The only brand I will buy!