Thank you for sharing your feedback. With recent increases in commodity costs, we upgraded our rolls and took a nominal amount of sheets off to avoid increasing the price. We work hard to ensure our products maintain the superior quality you enjoy while maintaining good long-term business practices, and we're sharing your comments with R&D. We appreciate your support, and if there's anything we can do to assist with your experience, call us at 1-800-777-1410, M - F, 9 a.m. to 6 p.m. EST.