We're sorry to hear that you're not a fan of our Charmin Ultra Soft. We do put a lot of thought into the design of our toilet paper, though we understand that preferences can vary. Your feedback will be shared, and you're always welcome to give us a call at (800) 777-1410 if there's anything more we can assist you with.

Sorry you feel this way, Marilyn. We take the value of our products and loyalty of our users seriously and your feedback means a lot to us. In the meantime, we made a modification resulting in a slight decrease in the number of sheets on each roll and reducing the width of some rolls to make them standard for all our roll sizes. It's a tough decision any time we make a change that may impact our consumers, but we are constantly looking at our products and cost of materials needed to make them so we can keep providing you the product you love at a great value. Our Charmin is 2X more absorbent than the leading bargain brand, so you can use less. In fact, our entire family of products is designed to be a great long-lasting choice, so you enjoy more 'gos' per roll and change the roll even less often!

Thanks BEARy much for your message, and for giving Charmin Ultra Soft Toilet Paper a go. We're so emBEARassed to learn your experience wasn't as enjoyable as we both expect. We do hope you'll take a moment, for Mr. Whipple's sake, and give us a call with more details about how we let you down, so we can help bring you back up! We're phone-side Mondays through Fridays, from 9 AM to 6 PM, EST. The numbers to dial are 1 (800) 777-1410.