[This review was collected as part of a promotion.] I received a free 4 pack of Charmin Ultra Soft from Charmin. My husband usually buys toilet paper in bulk from a warehouse store. Although we get a lot at once (36 rolls) we seem to go through it quickly. After trying Charmin Ultra Soft, I can see that each roll will last a longer time. The reason is the thickness and softness. You really do not need to use as many squares per wipe! The quality is apparent. Comparing the new Charmin Ultra Soft to the warehouse bargain brand, the Charmin wins out. It is very plush feeling. So soft that I don't mind using it instead of tissues for my children's faces/noses. Also, unlike many other soft feeling toilet papers, Charmin Ultra Soft does not fall apart or turn into little pilly balls when it gets wet. The only potentially negative thing that I noticed with the Charmin is the width of the roll. The Charmin Ultra Soft is 4 inches across. Whereas the warehouse brand that we usually buy is 4.5 inches across. I'm not sure which width is standard, as these are the only two brands we have in the house at the moment. However, I'm accustomed to seeing the 4.5 inch width in the toilet paper holder. So the new Charmin 4 inch roll looks a little "loose" on the holder. Certainly, the missing half of an inch does not affect the quality and feel of the Charmin. It is unnoticeable during actual use of the toilet paper. Just thought I would mention it because it is noticeable in the holder when switching from a 4.5 inch roll. I would most definitely purchase Charmin Ultra Soft. It's the "good toilet paper", the kind to stock when having a party or houseguests!

[This review was collected as part of a promotion.] This Charmin Ultra Soft Toilet Paper is a nice step up from your normal every day TP. It looks elegant with its great floral design, the rolls are nice and large (so you don't run out so quickly) and wait till you get to feel how super "ultra" soft it is! Feels great and is nice and thick and super strong as well,(no need for pilling extra layers in your hand when being used) Overall great TP with no negatives. If you try this brand you may spoiled and you may not return to any other brand

Boo!!! You changed the size and now the rolls don't fit my springloaded paper holders. I gave the rest of the package to my niece and she said it flops all over her 'standard' style paper holders and leaves a big gap on the holder stick. Bad design!!!!

[This review was collected as part of a promotion.] I received this sample from Charming. First of all, I have never seen such a big four-roll package in my life, they are giant. It does not however, look like four rolls in one. I compare using charming to driving a hybrid, it WILL last four rolls if you learn to use the 4 squares rather than the 1 yard you would typically use on those other brands. It is so soft I cannot believe how they designed it to be so sturdy. I will never go back anywhere else.

I have used your products exclusively for many years. Until today the only complaint would be your decision for a smaller roll implemented in a way that people would not notice. Today I viewed ads on my TV that were entirely Hispanic. This is still America and this is entirely inappropriate. If I see these ads again, I will purchase my second choice of toilet tissue rather than support something that I am totally against.

This is the only brand that I buy. I made the misstake once of not getting Charmin. I had parper stuck places it shouldn't be. I went back to the store to get a package of Charmin before the day was over. Needless to say Charmin is the only brand that I'll alow in my home.

Proctor and Gamble, has reduced the size of their Charmin Ultra Soft toilet tissue in three ways. Each roll has been reduced by 12 sheets, the paper is thinner and 1/3 of an inch less in width. At this rate, they’ll be selling us postage stamps as toilet tissue next year. I noticed the difference on my last purchase and now Consumer Reports has selected White Cloud as their best choice. I intend to boycott all P&G products and hopefully impact their earnings.

[This review was collected as part of a promotion.] I usually go for medium quality,lowest price TP but after using this product I actually went out and bought a large pack. I love how it lasts for a long time- triple roll, and the quality was exceptional. I will definitely be recommending and purchasing this again :)

[This review was collected as part of a promotion.] I received a package of Charmin Ultra Soft from Charmin to review. I have been using Charmin all of my life and started purchasing it myself as a wife 13 years ago. I honestly don't see how people use anything else. The only thing I can say between the Mega roll and regular sized roll is, there is a big noticeable difference in size. With my toilet paper dispenser attached to the wall, at the beginning of the roll, I have to help it along until enough paper is used that it will roll freely. I was normally buying the mega roll and just recently bought the regular roll because of this but it seemed like I was constantly changing out the roll. I am so glad I received the mega roll to review. I definitely will keep with my mega roll just for my sanity.

[This review was collected as part of a promotion.] It's not often that I buy a toilet paper that feels different from most brands, but this is truly different! It's soft and cushiony yet strong! It almost feels like cloth but yet it's not too thick. The fiber of the toilet paper almost feels stretchy like it has spandex in it. The thickness and strength of the paper allows you to use less paper than other brands. Along with the fact it is clog safe makes it a winner in my mind!