I never thought I would see the day when the leading brand in toilet tissue would find the need to totally ruin their product. It was bad enough when the tissue was made thinner and thinner, however narrowing the overall width is totally unacceptable. Furthermore, the package of regular sized rolls is utterly laughable--it almost looks like it was made for a doll house! I will definitely be looking to switch to one of your competitors.

Greatings from Sweden! I was recently on a trip to the US and had the opportunity to try charmin ultra soft! And believe me - This is the best toilet paper I’ve experienced in my life! I’ve been from east to west but never encountered anything like it! The softness is unbelievable while still keeping the paper durable. I was lucky enough to be able bring a pack of 8 mega rolls back home that I will enjoy as the everyday luxury this paper brings to your life. I take my hat off Charmin and hope you’ll ship to Sweden!

[This review was collected as part of a promotion.] I've always used Charmin for as long as I remember; but trying the ultra soft was a very pleasant experience. I simply loved it! The best Charmin product ever! It's soft yet strong and absorbent. Definitely a game changer!

[This review was collected as part of a promotion.] I always found Charmin to be too thick and clogging. So after receiving my Charmin ultra, I immediately compared it to the brand we've been using. I found that the Charmin was much thinner but softer. I put a roll in a high traffic restroom and have gotten many questions about it, especially since I'm not one to change much once I'm satisfied with a product or service. I found this toilet paper thinner but very strong. My son is still learning to clean himself so I was worried about this thinner toilet paper. My worries were silly because Charmin did it's job with little mess. It didn't fall apart and it kept little hands from getting messy. We've also found it very handy for blowing noses. It's soft enough to where little noses are not turning red and strong enough to catch what the nose blows out. I think I may have found a new toilet paper. Now, if they create an aloe version, I'd be in heaven. Thanks Charmin!

[This review was collected as part of a promotion.] Charmin ultra soft has been such a wonderful product. Sturdy and soft, and delicate enough for the runny nose this cold/fly season. I've used Charmin Ultra Soft for its original purpose and love that it feels like a pillowy linen cloth. When I was sick in bed and grabbed a roll after running out of my box of tissue I liked it even better. No sore nose from abrasive tissue blowing!

We have been using Charmin Ultra Strong for quite some time but thought why not try Charmin Ultra Soft. Wow, we are so on board with Charmin Ultra Soft. And just like it says it is SOFT. I was truly surprised what a difference it made. We have officially switched over.

[This review was collected as part of a promotion.] Charmin has the perfect name... Ultra Soft.. because it's so true! It's soft, yet very strong, doesn't tear and it's thick enough that wetness doesn't go through. The size of the rolls is another thing that's a plus for Charmin Ultra Soft.. it's a Mega Roll which is 4 rolls in 1! How cool is that?! It lasts longer so you're not changing the roll often or having to run out fast. The roll itself has a 'pillow' effect with the design embossed on each roll, which helps create the softness as well as the design looks nice on the toilet paper holder. After using Charmin Ultra Soft many times now, I would definitely recommend Charmin Ultra Soft for all the reasons I mentioned above. It's a product we all use daily, more than once, so might as well purchase a quality product, hence Charmin Ultra Soft!!

[This review was collected as part of a promotion.] I am very picky when it comes to buying toilet paper. I was pleasantly surprised when I tried charmin ultra strong. It is two ply and very strong yet soft. It feels very good and there actually is a lot more on the roll then you would expect. I will definitely purchase charmin ultra soft again in the future. I feel like it is a very good value for what you pay and what you are getting.

[This review was collected as part of a promotion.] You must try Charmin Ultra soft. This toilet paper puts the ultra in soft! The texture is silky smooth. Its thick, soft, durable, and no signs of clogging up the commode. I give this smooth talking toilet paper 2 big thumbs up! Thank you Charmin Ultra Soft for letting me try it for free.

[This review was collected as part of a promotion.] I am truly amazed at how this product holds up to it advertisements. I tried this campaign thru BzzAgents and I was a little skeptical on how well the toilet paper would hold up to it's adorable family bears commercial. First; Charmin Ultra Soft is super soft. Actually it is the softest toilet paper I have ever tried. Next, it does not leave any lint behind on the...well...the behind! It is double ply and very strong. We have tried Quilted Northern and although a good brand; does not hold up to Charmin Ultra Soft in durability. This does not tear through and a few squares goes a long way. This is also great on stuffy noses because it is very gentle and soft as well as strong. I highly recommend this brand to anyone because if they are like me, they will be very impressed with quality; quantity and presentation of this product. We will be switching to this brand and after passing out a roll to family and receiving their feedback, they also plan on switching to Charmin Ultra Soft!!!