The Built Protein is a bar brand I like. The chunky cookie is very tasty but higher cals - I'm protein focused. Stil, GREAT package of VERY yummy high protein bars.

Remind me of the chocolate covered marshmallows from Easter. Very tasty. Could be a choking hazard so I wouldn’t recommend for small children, elderly, or those with difficulties swallowing

softer and lighter than other protein bars, chewy with a noticeable outer shell, tasty enough, I'd rather all whey/casein than the collagen added in there, but not bad, price per bar is affordable enough

I purchased these based on the good reviews- mistake! They have a strong taste of artificial sweetener which I can't tolerate. I wish I could return them. Guess I'll just donate them to the food bank. Disappointing!

Tried it and won't again. I wouldn't classify this as a marshmallow bar. It's worse in texture and really throws off the whole bar. Would not recommend unless you enjoy very chewy and "puffed" food.

Great taste and pleasantly surprised by the texture. If you like mochi, this is the protein bar for you, if you don't like or don't know what mochi, you might have a hard time with the texture. We love mochi, so this was a hot for my family.

The taste is ok but I am not a fan of the texture. Not what I expected at all. The marshmallow texture was not what I was looking for in a protein bar.

These are not good. I tried the cookie dough bar and the middle is like squishy marshmallow. It's so gross! These are way too sweet, they hurt my teeth! This is a horrible texture that makes me gag. I'm going to try to return and get my money back.

Best tasting protein bars. My teen has tried a bunch and these are the only ones he will eat. Macros are decent and the protein gms. They are soft, chewy and taste like marshmallow chocolate. No after taste.

Best protein bar I have ever eaten. It brownie one reminds me of the bubu lubu candy bars. It's such a little treat in the middle of my day. I hope we can soon get different flavors available at our local Sam's. Can wait to try them all.