[This review was collected as part of a promotion.] Not rough at all and feels durable like a paper towel to wipe well. I like how it doesn't fly off the roll too

[This review was collected as part of a promotion.] Exceptionally soft while being quite strong. Just what we need in our house while potty training. It doesn't take as much as it does with other brands and/or types.

I just opened my new 36 roll pack of Charmin Ultrastrong. I have used Charmin for as long as I remember but after seeing these cheapened rolls it will be the last that I will buy.

[This review was collected as part of a promotion.] I liked it alot. It was soft but strong. It didn't tear like other brands. It was stong yet it was soft and gentle on my back side. I'm definitely going to buy it from now on. :-)

[This review was collected as part of a promotion.] I have used this a few times before! I went with Up & Up because its a little cheaper, but I think Ill pay the little extra and go back to Charmin!

[This review was collected as part of a promotion.] This toilet paper was very soft yet strong at the same time. They felt great and I would recommend them to anyone!

[This review was collected as part of a promotion.] These rolls compared to other brands are overall amazing!Super soft and plush for sensitive skin.The material was thick enough to get the job done.

[This review was collected as part of a promotion.] Simply amazing strong yet very soft. Not rough at all.. hands down the best toilet paper I've ever used..

The new rolls are just as thick, but the width is noticably smaller. NOT GOOD::( I use more just to get it to cover my hand. Do not like this and will be looking for another brand after 39 years if buying this one, Shame Shame!

Once in a while I do try other brands just to see. Once it was Angle Soft. It was gone in ONE DAY! Not good. Other brands have too much lint to them. Charmin Ultra Strong is just what it says and has less lint also.