While we're glad that you're enjoying the strength of our Ultra Strong, Rob, we're sorry that you feel this way about the softness. Our toilet paper does go through many quality checks to ensure that you can enjoy the go, and a lot of thought goes into creating features that we think you'd like. We'll be sharing your feedback with our team, and we'd also like to learn more about your experience. Please give us a call at (800) 777-1410 when you're able.