[This review was collected as part of a promotion.] much softer than the store brand I currently use. Need to make the switch permanently... Why haven't I switched a long time ago.

[This review was collected as part of a promotion.] This is some truly great TP. Nothing worse than cheap ineffective TP and Charmin rules the castle in my home.

[This review was collected as part of a promotion.] I am in love and switching right away. The charmin is super soft and super comfortable I can't get enough. Beyond happy with this product

My husband and I love Charmin. When we fell into some tough times we started buying store brand tp but we found that we used more and hubby said it was too rough for his butt. Never switching again!

[This review was collected as part of a promotion.] We can't tell any difference in this product from any other Charmin product. It was difficult to start the roll since it tore on one side and removed half of the width.

I never used to be brand loyal to toilet paper until I tried this one. Yes, it is strong like the name implies, but it is ultra soft too. I will never go back to another brand!

This toilet paper is HORRIBLE!!!!! Reminds me of the stuff they put in public school bathrooms. It is SUPER ROUGH - nothing soft about this. The only reason I gave it one star is because it is strong and does not fall apart.

[This review was collected as part of a promotion.] soft but strong, will continue to use this great product. one more thing to add to the old tackle box! Keep squeezing the Charmin.

[This review was collected as part of a promotion.] I love the strength of Ultra Strong Charmin it holds up to our needs wether boy or girl without using the whole roll to get the job done. Thanks

The new rolls are just as thick, but the width is noticably smaller. NOT GOOD::( I use more just to get it to cover my hand. Do not like this and will be looking for another brand after 39 years if buying this one, Shame Shame!