[This review was collected as part of a promotion.] Soft? Yes. Strong? Yes. 4x less toilet paper used? Nope. I don't want to go into too much detail on its performance, but I will say that it performed its job exceedingly well with great duty and great honor. It was indeed soft and strong, and I had the utmost confidence in it no matter the situation I put it in; I have no complaints on how it performed. Bonus-I also did not have any problems with clogging! However, I'm not sure how Charmin measures that their toilet paper is 4x more efficient. I didn't notice any significant toilet paper savings. Maybe that is because I am not a heavy toilet paper user to begin with?

[This review was collected as part of a promotion.] Really strong without being overtly hard. Worked well enough to get my frugal girlfriend that only bought the cheapest store brand to switch for good. Only issue was that the rolls seem narrow, but that may have been just the size used for the trial.

[This review was collected as part of a promotion.] Based on what exactly toilet tissue is used for, I never saw the value of spending extra money for the "better" quality toilet papers. Having had a chance to try the Charmin Ultra Strong, I may be changing my tune. This toilet paper is both comfortable and effective in the unflattering job that it was designed to perform. I found that I actually used less toilet paper vs the "cheap" brand that I normally buy. I also never had the fear of the dreaded "tear" at the worst possible moment! I will definitely be considering a switch to the Charmin Ultra Strong.

[This review was collected as part of a promotion.] I love Charmin Ultra Strong. It's both soft and strong, it's the perfect toilet paper. The rolls are very thick and I feel like I am using much less. This toilet paper isn't falling apart as I use it and it's goes down the toilet easily. My household is loving this toilet paper.

[This review was collected as part of a promotion.] It is a good product don't get me wrong but it is not great. The roll just seems smaller than regular rolls. I know that is the point of the new product to make it smaller but stronger. I am used to the Costco brand and it comes in much bigger pack. I am just a very simple guy. It did do the job though.

[This review was collected as part of a promotion.] My wife and I pinch every penny, therefore we buy the cheapest one ply toilet paper known to man. Charmin ultra strong toilet paper will require us to change our budget. After using the toilet paper it is soft and strong. No break troughs so hands are cleaner and it is a lot better than the value paper.

[This review was collected as part of a promotion.] I really love Charmin and how little you have to use. I wish the ultra strong was a little softer though. I usually buy the ultra soft because of how smooth it feels. This one was still gentle but not as soft.

[This review was collected as part of a promotion.] I normally do not use Charmin Ultra Strong. We vary between one and two ply brands depending on the sale my wife gets. She's savy enough that she can often get the "cushy" stuff vary cheap. That being said, this stuff works well. It wasn't very scratchy or rough (it is 2 ply so I wouldn't expect it to be). It's very comfortable to use. I didn't find myself using anymore or less than I normally would however. I did like how the paper didn't dissolve when wet like some TP does. It wasn't as cushy and soft as some I have used in the past, but that as fine with me. It was still soft enough and not at all scratchy. I don't need overly soft. I would say it's very durable and holds up well when working. Another plus was that while it did the job, it didn't clog the toilets, especially when my 6 year old used too much paper!

[This review was collected as part of a promotion.] When I got this roll I thought, well I will be reviewing basic toilet paper. I am very familiar with eh Charmin Brand as that is what I mostly use. This one is different though, the rolls are thick almost to the point that they barely fit on the holder. They roll off slowly and that is actually good because you only need a few sheets to get the job done. This product exceeded my expectations as an ultra strong TP usually means ultra rough as well. This is pretty soft in comparison but still much rougher than the Charmin Ultra that i usually use. Overall very good product!

[This review was collected as part of a promotion.] You can feel the quality in your fingertips when using Charmin Ultra Strong. The quality of this product is phenomenal. My girlfriend says it is so soft and gentle. you also don't have to use much as well to be clean. I recommend this product to everyone save money and be clean.