[This review was collected as part of a promotion.] Who knew? I never opted for the premium brand before, but I will now in the future. You get what you may for, that's for certain! I am a loyal fan after just one week.

[This review was collected as part of a promotion.] I love how it doesn't rip. It is well worth the value to buy it instead of our new brand. I'm sold. :) Nice and soft, yet stronger than our normal brand.

[This review was collected as part of a promotion.] I love the Charmin Ultra Strong toilet paper. It is very soft and strong and you don't need to use a lot at a time.

double rolls shrank from 176 sheets per roll to 165 sheets per roll. so in a twelve pack you are 132 sheets less with the same price. i'm changing brands

The latest TP I purchased was interesting. The paper on the rolls is thinner, and narrower. It is very reminiscent of the TP found in train stations in Romania. Making the switch to Kirkland.

[This review was collected as part of a promotion.] I've tried multiple brands/types of toilet paper, but I seem to return to Charmin Ultra Strong time and time again. It is soft, yet strong, which makes it cost-effective.

[This review was collected as part of a promotion.] Love Charmin Ultra! Soft, strong, and simply the best. I will not buy any other brand. You can feel the quality.

[This review was collected as part of a promotion.] Very soft and durable. One of the greatest toilet papers out there. You do not have to use as much as the other brands to get the same job done.

I am so disappointed with this product, it's no "stronger" than Ultra Soft and yet a visably 1/2 in. narrower. What's up with that, looks small on the holder. No where does it mention that fact, feel like I've gotten taken advantage of.

[This review was collected as part of a promotion.] Charmin Ultra Strong tissue is very soft and also strong. Has everything that I look for when buying tissue, dosent rip and is it soft the answer is yes. So I would definitely recommend this