After buying Charmin life long I will be reading labels and shopping for a new tissue since the bait and switch size change. A quarter inch does not seem like much but it is VERY noticeable when on the holder and when it is used.

[This review was collected as part of a promotion.] Charmin Ultra Strong is super soft but yet strong enough for cleaning. My kids use it to blow their noses as well. It's the only tissue we use in our household

[This review was collected as part of a promotion.] All my family loves it because is the only one strong enough to wipe everything with less paper and we don't get rashes.

These mega rolls are REALLY BIG! I don't usually buy into the "hype" of the big rolls, but these have lasted us forever. The toilet paper is soft, almost like a wash cloth.

[This review was collected as part of a promotion.] Loved it! Nice and soft and since it was so thick, we could use half the amount we usually use. Also, it didn't leave little pieces or fibers of other thick toilet paper.

[This review was collected as part of a promotion.] Ultra strong Charmin is just what it says--strong enough to hold up thru anything. Don't let the name fool you, because it is also ultra soft!

[This review was collected as part of a promotion.] Charmin Ultra Strong is not only tough enough for my boys to come out clean and fresh, but its also gentle enough for me to use without worrying about irritating my sensitive areas!

[This review was collected as part of a promotion.] Charmin Ultra Strong toilet paper means less paper used and no tear through,this paper is soft and strong all in one,use less spend less,the only way to go!

[This review was collected as part of a promotion.] This is my new brand. Soft, strong, and better that a Sear's catalog ! Everyone wanted to know what kind it was. Sounds like they're switching too.

[This review was collected as part of a promotion.] Paper is not just paper! It has to be soft yet strong! Charmin is both! After trying this paper I will not go back to other brands!