We appreciate you sharing how you feel, Fred. We're continuously working to deliver superior quality to our consumers at a reasonable price while seeing an increase in commodity costs ourselves, and we upgraded your rolls with more texture so you can enjoy the go and use fewer sheets. Your feedback is important to us, and we want a chance to learn more from you to see how we can improve this and help with your purchase. To discuss your experience further, call us at 1-800-777-1410, M - F, 9 a.m. to 6 p.m. EST.