[This review was collected as part of a promotion.] There's one product that I don't mind splurging, and that is toilet papers. It's hard to find a reasonably price and soft and tough. Charmin may not be the cheapest among all the bathroom tissue I used but it is reasonably priced enough in terms of its use.I like how strong the tissue is, especially when wet.It doesn't disintegrate easily. Yet in spite of its strength, it still soft to my bum. I don't file like I'm wiping my bum with carton or rough paper. Considering that, in the long run, the cost of usage will turn out as reasonably priced as other cheaper brand.

[This review was collected as part of a promotion.] I like Charmin Ultra Strong. It is a quality toilet paper. I was happy to receive it and it works really well. Honestly, it is hard to get too excited about toilet paper, but this product does the job.

Why did you change the texture of Ultra Strong from soft to thin and rough? If I wanted a thin, ROUGH toilet paper, I wouldn't spend the extra money to buy Charmin...I'd just buy the store brand. Which I guess is what I'll switch to since the latest version of your product is such lower quality than it used to be. So disappointed!!!

[This review was collected as part of a promotion.] This is actually the first time i tried this brand of toilet paper, i really like how soft it is and strong the only thing i noticed that the roll was kind of small well when i compare it to other brand toilet paper rolls but over all i like the softness of this Charming toilet paper.

[This review was collected as part of a promotion.] It's the go to bathroom tissue for our family. After trying lots of different brands, nothing compares to Charmin Ultra Strong. It's strong enough it won't fall apart at the most inconvenient time but also soft enough that you don't mind using it over and over again. It's also really affordable if you consider how much cheap bathroom tissue you have to use to achieve the same result.

This paper is 1" less wide than the normal paper roll. The texture is not comfortable to use. Unfortunately I bought the super 30 double roll package. Will give to my grandsons to use. I was surprised as I had used Charmin in the past and was happy with the paper. And I am being very kind with this review, this paper is awful.

[This review was collected as part of a promotion.] I was very happy with the texture and performance of the Charmin Ultra Strong. It was nice and soft yet got the job done with no issues. I will be purchasing the Charmin Ultra Strong for our family from now on. Everyone in the house was satisfied with the new softer toilet tissue. No more harsh thin toilet paper in our home!

[This review was collected as part of a promotion.] My household have tried every toilet paper there is and my husband is picky when it come to choosing the right one.. So when we tried charmin ultra soft we love it. It doesn't fall apart or leave papers behind as you wipe away. So from now on well be buying charmin ultra soft.

[This review was collected as part of a promotion.] If you do not purchase this toilet paper, you should. The texture of it is really something else. It is firm and strong, but at the same time very soft. I used to buy the Charmin Ultra Soft, but I think that the Ultra Strong is better. It has the softness of the Ultra soft, but more durability and strength. I also feel like this is thicker than usual toilet paper so in the end you use less. For those of you who do not like to spend the extra money on toilet paper, you will actually save money by buy the Ultra Strong because you use less of it. So what are you waiting for? Give your toilet paper a switch.

[This review was collected as part of a promotion.] My wife usually buys generic toilet paper for the house so I have to admit I was a little excited to try Charmin® Ultra Strong. I knew that it would be immediately better quality than store brand just because of the name Charmin. I switched out the old store brand roll with a roll of Charmin® Ultra Strong immediately after receiving my Bzz kit in the mail. I can say that Charmin® Ultra Strong did not dissapoint. You really can feel the strength of the paper yet it is still soft. I really didn't use an excess amount because if you were to pull out too much you knew you did because of its thickness. Compared with a generic brand, you may initially think you aren't getting as much paper because the generic roll is noticeably larger. But because you don't need much, it last longer. I'm happy to report that I felt clean and fresh after my trip to the bathroom, just like the bears in commercial. I would definitely buy Charmin® Ultra Strong again. I may even be able to convince my wife to trade the generic brand for Charmin. The picture shows a roll of generic paper on the left and Charmin® Ultra Strong on the right