They’re playing the game again. When their costs (Charmin not Sam’s), they reduced the size of their rolls. Same number of sheets, but 4 x 4 instead of 4 1/2 x 4 1/2 which is 21% smaller. Somewhere in the future they’ll have Charmin Plus which will be more expensive and back to the original size.

Made a mistake of getting ultra strong, and didn’t like it at all. Much Too hard. I’ve been using the other kind with scalloped end , for years, and loved it. Picked up the wrong kind my mistake. They are next to each other, and I guess I picked up the wrong kind by mistake.

Let's face it, toilet paper is not the most glamorous purchase we make. But if you're gonna go, you might as well go with Charmin! This stuff is like wiping your bum with a cloud. It's so soft and gentle, my derrière practically sings with joy every time I use it. I mean, who knew that toilet paper could make such a difference in your life? Go ahead, treat yourself and your tush to Charmin. Your booty will thank you.

I was disappointed in the quality for the price. I use a lot of toilet tissue. I have pups that "go" inside and I pick it up with regular toilet tissue. You have to use as much as other brands. Yes, it is soft, yes it is think"er" than some of the other brands. But for the cost I will not purchase again.

Love the bulk packages of toilet paper and this one cones packages in sections to stock each bathroom of our home. The sheets are soft and absorbant. I generally purchase the Memvers Mark Premium, but I gave the Charmin a try. The only difference we noted is the width size of the roll is smaller.

The only brand we buy! Sams makes the huge, jumbo package more affordable and the huge, oversized rolls last a long time! We had tried cheaper toilet paper over previous years, but ended up using more. Also, the cheaper toilet paper is thinner, less soft, more fiberous (plant based?), causing noticeably more lint in the bathrooms. SAMS keeps the consumer its number one priority with selling name brand products!

We have been using Charmin Ultra Strong for at least five years. For the last year or so, this toilet paper is no where near as strong as it used to be. I have to use twice as many sheets as I used to and, most of the time, my fingers tear through it anyway. If I wanted Ultra Soft, I would buy it. I want ULTRA STRONG!

Is it my imagination ? Or did it get thinner?

Not soft and doesn’t last

Buying the 30 roll count is super beneficial