[This review was collected as part of a promotion.] Its good, its alot better than the cheaper stuff, and since you dont have to use as much, it actually goes a longer distance then most other brands, therefore, is actually cost effective. My four year old even noticed the difference, and so now i have to switch.

[This review was collected as part of a promotion.] I know your thinking really softness and durability. Yes this TP requires less paper to get the job done. It is not harsh or made to feel like a paper towel. Sure you could use paper towels and they would hold up but you want softness This product Charmin Ultra strong does the job without all the work.

[This review was collected as part of a promotion.] On a budget, buy Charmin. It actually does take less just like the bears on the commercial. Using less makes the roll go further go less waste and less trips to the store. I buy the large packs which makes each roll cost less. Use the coupons and shop the sales--win win!

[This review was collected as part of a promotion.] I had issues with tearing which I found odd since the paper seemed to be so thick. For me it was too thick, keep in mind that I don't use a lot of paper and yet when I rolled it up to use it was just too thick. I am a Charmin guy through and through but I wouldn't seek out this particular product. I will just stick with my regular Charmin!

[This review was collected as part of a promotion.] From now on this is the only brand and "model" TP we will purchase. This is the best of all the types Charmin makes. This one is strong, soft, and not too linty! The best of all worlds! We also like that it is dye free and fragrance free.

[This review was collected as part of a promotion.] Lived up to marketing of being strong and soft. Was pleasantly surprised at how soft it was. Passed the kids test too. Held up to even their exacting standards. If there is a problem with something, they let you know. When I switched out for the Charmin Ultra Strong, they said it was much softer. Getting a compliment from them is hard enough!

[This review was collected as part of a promotion.] Charming ultra strong gets the job done. This may be too personal but we are talking about toilet paper. I hate it when the paper rips and doesn't leave things protected. I can wipe without fear with this and that's amazing.

[This review was collected as part of a promotion.] This toilet paper is amazing ! Once you use this there is no way possible you could imagine using anything else. Compared to what I usually have in the house, this toilet is stupendous. Does royalty use this, because I after using Charmin Ultra Strong , I feel like king of the throne !

[This review was collected as part of a promotion.] Because of the old, poor plumbing of NYC apartments, I rarely buy thick toilet paper because I don't want to clog my toilet. This has changed my perspective on toilet paper. It's comfortable but it flushes very well.

[This review was collected as part of a promotion.] Ive used ultra strong before in the past and its actually really good. you can get by with using maybe 2 or up to 4, if you're feeling generous, squares but for the most part it really does last a lot longer than the cheapie bargain brands that you can buy. Don't waste your money on the cheap stuff I mean especially whenever it comes to this particular topic. Ultra strong is actually pretty soft too; strong isn't all that it is, you know. Its like a giant wooly bear coming up and giving you a big hug, then handing you a tissue.