Thanks for reviewing your recent Charmin Ultra Strong purchase. Our Quality Team assures us that every pack made meets our high standards, so we're confident your rolls were as we expect. Because we've not reduced the width of the roll, we're wondering if you previously purchased a pack of Ultra Soft Jumbo rolls, which are regularly sold at Club Stores like Sam's Club. This pack may have featured Super Mega or Mega rolls, which are about 1/2 inch smaller in width than the Jumbo ones. We'd be happy to help you further with this as necessary. Give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 777-1410.