[This review was collected as part of a promotion.] This paper is strong yet soft. It is much better then my usual brand and I find I am using much less because it is so strong. I will be using this brand from now on. I actually had a friend ask me what kind it was, when I told him it was Charmin he said that explains it. My wife needs to buy Charmin from now on. I never really put much thought into buying toilet paper before but after using Charmin realize I was missing out on the best.

[This review was collected as part of a promotion.] The Charmin Ultra Strong definitely lives up to its name. Durability is not an issue which is very comforting, but I would say that with this added strength there was some loss in comfort. In addition to standard usage, I also used this TP to blow my nose & clean up some spills to really put this to the test, and it passed with "flying colors"! I would definitely recommend this product to others. I would say that the biggest change you need to realize, and I wish that I would have known prior to using this product, was that you don't need as many squares per wipe!! I blew through the first roll by not realizing how much I was wasting. Be mindful and these rolls will last.

[This review was collected as part of a promotion.] The TP arrived just as I was getting a cold. I had no tissues so I used the first roll as tissues and it was stronger and as soft as any paper tissues I have ever had. It is also good for its intended purpose and you do find you are using at least half as much per swipe as with some other brands

[This review was collected as part of a promotion.] I don't usually use quilted toilet paper but this was very soft to the touch and very durable. It didn't seem to last as long, however, as the other brand that I use. I'm sure that's because it's softer and uses more paper.

[This review was collected as part of a promotion.] The Charmin Ultra Strong is a great reliable toilet paper. Using it is soft and durable. I fell comfortable using it know that it will hold up to getting my bottom clean. You can tell right away that it is stronger and softer than the toilet paper I used to use. I will definitely continue using the product.

[This review was collected as part of a promotion.] Thought the Charmin Ultra Strong was a great product. Found that I used about 25 percent the amount of most other toilet papers due to its thickness and strength. It's soft AND strong. Because I used so much less it is economical even though the shelf price may be a little higher than other products. Will definitely continue to buy it. And since I can buy a four roll pack that lasts longer, I no longer have to carry those 16 or 18 roll monster packs in from the car!

[This review was collected as part of a promotion.] After using this product compared to what my family was using, I was pleasantly surprised with the quality. I obviously know the Charmin brand, but had gotten away from it because of preference compared to the brand I was using. I really liked the quality and feel of this product. It really made me think about what I will choose next time. I definately will be looking toward Charmin when purchasing toilet paper in the future.

[This review was collected as part of a promotion.] My family and I are loyal Charmin users and do not plan to change.Its strong,yet soft enough for the kids needs,you really cannot beat its quality and consistent low price that it makes it our number one choice for all time,thanx charmin for being there!!!!

[This review was collected as part of a promotion.] I am already a satisfied custmer of Charmin, and was thrilled to try another style. Charmin Ultra Strong (Red) is very resillient: but sacrifices comfort for brute strength. For big messes, red's the one for the job, but for sensitive hineys, try Charmin Ultra Soft (Blue)!

[This review was collected as part of a promotion.] While this toilet paper is really ULTRA strong.. it may be a little too strong. It's very good quality and it's definitely not thing by any means. I just prefer a little more softness to toilet paper plus it being strong. It just feels a little rough. So it really depends on how you like your toilet paper. Ultra Strong or soft. Choice is up to you :)