The loyalty of our users seriously and your feedback means a lot to us, Pat. We made a modification resulting in a slight decrease in the number of sheets on each roll and reducing the width of some rolls to make them standard for all our roll sizes. It's a tough decision any time we make a change that may impact our consumers, but we are constantly looking at our products and cost of materials needed to make them so we can keep providing you the product you love at a great value. Our Charmin is 2X more absorbent than the leading bargain brand, so you can use less. In fact, our entire family of products is designed to be a great long-lasting choice, so you enjoy more ‘gos’ per roll and change the roll even less often!

We're beary sorry your Ultra Strong Rolls weren't up to par. We work continuously to deliver your products in irresistible condition while maintaining our business for the long run. After seeing an increase in commodity costs, we took a nominal amount of sheets off the roll to ensure we could offer the best prices. We're sharing your comments with the R&D Team and would love to learn more from you and make this right. For further assistance, call us at 1-800-777-8710, M - F, 9 am to 6 pm EST.