[This review was collected as part of a promotion.] All too often we have to either sacrifice softness for durability or strength for comfort. Not any more! Charmin Ultra Strong combines the best of both worlds with it's super soft texture and it's you-don't-need-too-much strength. I am very pleased with the feel and the effectiveness and plan on buying more!

Yes, Charmin, I did notice. I have been buying the 12 roll Ultra Strong Mega roll ever since it came out. Recently I noticed the rolls are 1/4" smaller than they used to be (used to be 4 1/4", now just 4"). This translates to a loss of 3/4 of a roll per 12 pack. I am very dissapointed that they have yet again shrunk the product in order to increase their profit margin.

[This review was collected as part of a promotion.] When i buy toilet paper i look at how much is on the rolls and dont get me wrong it was a fantastic toilet paper but at my house we could go threw 4 in one week so i will prob stick with.the toilet paper i use now.

[This review was collected as part of a promotion.] i usually always buy the same brand of toilet paper, so i wasnt expecting much from the charmin toilet paper, bt i tried it as soon as my package got home, im happily impressed with the quality of it, i will be buying this brand from now on! very durable and soft a the same time

[This review was collected as part of a promotion.] Wow, makes one look forward to going to that special place. The Charmin Ultra Strong is exactly that! Strong,soft and you actually use less. This is coming from a man that uses half the roll when that special, personal time comes. The roll actually lasted for 2 weeks. My regular roll lasts about 3 days. Great job Charmin. You have made going to the bathroom enjoyable again!

Charmin, you have ruined your product. I am sure that you know your new and unimproved toilet paper is intentionally of much lower quality, I just can't believe that I am actually so angry with Charmin for doing this that I am taking the time to e-mail you and to enter this review. I am now trying other brands to find a replacement that meets my needs. What a pain. Be sure and contact me if you ever come to your senses and restore the product quality, I would be happy to be your customer again if you do.

[This review was collected as part of a promotion.] By far the smallest double roll I have ever seen. The price for these size rolls, I would never pay. Costco brand is still the best deal and quality. This is so thick it will clog the toilet with a few pieces and its not s brand recommended by the sewer department. Fine for free one time but would never buy.

[This review was collected as part of a promotion.] When I was growing up my mother always purchased Scott Toilet Paper, so I have did the same for years. Once I tried another brand and hated it because it was so thin. I really did not think I would continue after trying it to use it. To my surprise it was strong like Scott's, but it was very soft which Scott's is not. I have since purchased it and will continue to. I am very glad I had the chance to review it otherwise I would continue using Scott's never knowing that the New Charmin is much much better

[This review was collected as part of a promotion.] Usually stick with less expensive tp because I thought it didn't matter much but I see that we're using less with Charmin because it is so strong so in the end the cost will probably be the same. My kids are convinced we should use no other so its hard to go against 3 teenagers.

[This review was collected as part of a promotion.] Our family's normal brand is Charmin, so we already have a favorable opinion of the brand. But we had never heard of Charmin Ultra Strong and we're anxious to try it. We were not disappointed. First off, the product is strong and upon use made us feel really clean. Second, it is even softer than normal Charmin. It was like wiping with ultra-light, super-absorbant cotton balls. I did not notice any more quickness in use than the normal product. We were super impressed.