I was a supporter and loyal customer of the Charmin Ultra Strong toilet paper for years, because of the excellent quality of the product. However, I noticed a stark difference from what I had been using when I last purchased the Ultra and the last package that I purchased only confirmed my thoughts on the subject; Charmin has begun to cheap out like every other corporation these days. The toilet paper is not as strong or as thick, and I highly doubt this is a 'manufacturing' blip on the screen. It seems every corporation on the planet is making product cheaper and cheaper, including my once favourite toilet paper. Charmin, you have lost me as a customer. I will save my money (as your product is a premium price) and look for another brand.

[This review was collected as part of a promotion.] I was amazed at how durable Charmin ultrastrong is, much thicker, absorbent and stronger than my old brand. The only downside is that the squares are cut smaller. Nonetheless its durable tough sheets means no more embarrassing rips and I'm sure you will trade in your old brand for this!

[This review was collected as part of a promotion.] Toilet paper is one of those things I don't think about until I find myself using thin, scratchy bathroom tissue and I regret my purchase. Charmin Ultra Strong bathroom tissue is both strong and extremely soft, almost cushiony, and thick enough that one roll lasts twice as long as the cheap, thin bathroom tissue. Charmin Ultra Strong feels like an expensive product, but the price is very reasonable for the quality of the product. Using Charmin Ultra Strong made my bathroom experience much more enjoyable and taught me the importance of splurging on quality bathroom tissue. I have already repurchased this product and will continue to purchase!

[This review was collected as part of a promotion.] nice thick soft sheets... good for everything, but excellent for blowing your nose (it will not blow out). you can also pick up puppy's little surprises without fear. It is a great replacement for your current TP if you can break the old habit of using so much, and train yourself to use less. This has been a problem with everyone that I gave some to.

We've bought our LAST package of Charmin. I can't stand that you've shortened the roll in an effort to fool consumers and cut back on product. I hate the way the shorted roll looks on my toilet paper holder too. The only reason I gave three stars instead of one is that I didn't think this review would get published with only one star!

[This review was collected as part of a promotion.] This is the softest toilet paper I have ever used. Usually with softer paper, there is shredding. But not with this charmin. It holds together and you can use less paper to get clean. Even my five and seven year olds have noticed the difference. Definitely going to continue using this TP.

[This review was collected as part of a promotion.] I have used Charmin in the past i have to say i wasn't impressed but i just received the new Charmin and wow what a change. It truly is as strong as it say's i found that out when we ran out of wipes so i had to clean my 3yr old son with the Charmin toilet paper. It doesn't take a lot of paper to get the job done. Very impressed i'm a Fan and a believer Charmin!!

[This review was collected as part of a promotion.] Really great product. Very soft but tough to be as soft as it is. Took very little. It's one of the few times I have ever seen a commercial be truthful. I am switching. It's so much better than what I am using and I would recommend anyone else to try it. I told my parents about it and they tried it and loved it. It came in handy when I had a really nasty stomach virus. It was soft and comforting.

This product has changed. You used to advertise that the toilet tissue did not leave "cling-ons". This is no longer true. It is NOT ULTRA STRONG as is states on the package. It is also thinner. When I use up the 24 rolls I purchased, I plan to change brands. It used to be a good product, but not anymore.

[This review was collected as part of a promotion.] I tried this and just couldn't get used to it. It was certainly durable and felt thick. I didn't like the wideness it felt like it was smaller as far as wideness goes and it was no where near as soft as normal TP. I will stick with my normal TP. Also I did not like the fact it was 2ply. Although it says it is safe, I prefer a 1 ply TP to make sure there are no sewer problems.