I, like so many reviewers on here can easily tell that the product IS different. It is not helpful, and in fact it angers me, that you continue to claim you haven't changed the recipe. (Little or no fruit pieces, hard to spread, diluted taste). New Coke was a mistake, and it didn't last long. You should return to the old formula before you lose lifelong customers. And at least don't lie after reviewers point it out.

I JUST LOVE THIS JAM ... seriously .. like when I was a kid, my dad always had this jam on the table and dang it was good. One thing I have noticed is that the jam has lost it's original flavor in the past few years. I rate 10/10 ! Keep up the good work !

I agree with Schieben - no solid fruit. I HAD been consuming Smuckers strawberry Jam for years. I loved finding the occasional real strawberry. Now, its simply smashed strawberries and sweetener. No real chunks of strawberries. Smuckers suggests that one purchase their preserves. Thats not what we want. Thats not what Smuckers Strawberry Jam is supposed to be. JAM is a thick mixture of fruit, pectin, and sugar that is boiled gently but quickly until the fruit is soft and has an organic shape, yet is still thick enough that it spreads easily and can form a blob. PRESEVES are spreads that have chunks of fruit surrounded by jelly. Bring back the REAL JAM!!! Please !

It is sad that a brand like Smucker's contributes to the health crisis in this country with high fructose corn syrup as a second ingredient. I was just eating Strawberry Jam and had to toss it. Sugar is bad enough but adding high fructose corn syrup just makes your product so harmful. I hope more people learn more about these harmful products which appear healthy. I expected more from your brand.

The Member's Mark Strawberry Preserves was the best I have ever had. It was made with small, sweet berries and natural ingredients. I loved it. But it has been replaced with Smucke'rs, which has a medium taste and something in it that tastes acidic. It's good, but only good. The Member's Mark Preserves that Sam's got rid of was the best i have ever eaten. And I have eaten a lot. Smucker's is just an average product. I will continue my search for something more like the one Smucker's replaced.

[This review was collected as part of a promotion.] Who doesn’t love Smuckers strawberry jam?? I am sure we have all tried it and it’s delicious! If you haven’t you have to try it and I guarantee no other jam will ever compare. It makes a wonderful peanut butter and jelly sandwich or even on a piece of toast. Its delicious!

[This review was collected as part of a promotion.] with bread, I love it with saltines, I love it alone I love it love it love it! Smuckers definitely makes the best jams!!! Smucker's strawberry jam reminds me of the jam my grandma used to make from scratch, straight out of fresh strawberries

[This review was collected as part of a promotion.] The perfect jam for toast or crackers! My picky kids are big fans of this strawberry jam on their peanut butter and jelly sandwiches. Perfectly sweet and a nice texture. The size of the jar is great and will last a long time!

I like the taste of Jams and jelly’s but I dislike the fact that you hide the information on your labels and lids that the product needs refrigerated after opening it . It would also help if the refrigerate after opening was in broader print on the label!

Usually Jam means with whole fruit in it. This product is fruit free. The average European Jam has 55% fruit. No indication on the label or anywhere how much fruit there is here but if there is any fruit in it it is ground up and spread throughout the jam denying us the ultimate Stawberry Jam pleasure of pulling a plump strawberry out of it as we spread it. This stuff doesn't deserve the apellation Jam.