Actually my best smackers product was always blackberry jam with a real berries . But lately I got this strawberry jam , that’s looks like jelly something in the middle acidy and sweet taste , almost feels like diluted product where production cuts been maid with out reach taste of the fruits or texture . I Understand company try to make a jam spreadable but it’s really make you feel like product is made with fake ingredients

I've always used this jam for Christmas cookies and have never been disappointed. So I grabbed a jar to use for my Halloween cookies. When I opened the jar, it was BROWN, not one speck of red (it didn't look that discolored in the jar). In one tablespoon it had 2 large clumps of strawberries, so I can't complain about no fruit...just the color. Very disappointed in the jam since it was late, so I ended up having to improvise on my cookies.

I wanted to write a full in-depth review, then realized it would be a total waste of time. Smuckers, like most corporations these days, seem more interested in MONEY instead of quality in their products. Sad, but a pound of strawberry seeds + corn syrup and food coloring will bring in the dollars, then that's the pathway Smuckers will travel. I only found a HALF of one strawberry in my large jar of jam...very disappointing. Where 2 years ago the jam was alive with the flavor of strawberries, these past two years it's just sweet and bland. I was forced to find another supplier for my daily fix of strawberry jam. I'll keep my money, you can keep your jam.

I like the taste of Jams and jelly’s but I dislike the fact that you hide the information on your labels and lids that the product needs refrigerated after opening it . It would also help if the refrigerate after opening was in broader print on the label!

I, like so many reviewers on here can easily tell that the product IS different. It is not helpful, and in fact it angers me, that you continue to claim you haven't changed the recipe. (Little or no fruit pieces, hard to spread, diluted taste). New Coke was a mistake, and it didn't last long. You should return to the old formula before you lose lifelong customers. And at least don't lie after reviewers point it out.

Delicious strawberry jelly - can't go wrong!

Quality brand at a decent price!

One of my jars was broken didn’t notice it until we unwrapped the paper off it

Very fresh great on toast&biscuits.

I always buy these , Great price