I have been using Quilted Northern for many many years, and the recent changes to the product are terrible. This is definitely NOT the paper it used to be.

[This review was collected as part of a promotion.] I have bought this toilet tissue and now it is the only one that I will use soft and fluffy and long lasting

[This review was collected as part of a promotion.] I love your toilet paper so soft yet so absorbent and thick . Gentle on my little ones and one roll can really last for a while . Keep doing the good job guys

[This review was collected as part of a promotion.] We've bought this alot and really love how plush it is. As well as it doesn't shed like some toilet paper does. Will definitely buy again

In my opinion, highest quality and quantity bathroom tissue you can get at an ultra affordable price. The competitors don't come close, even when their product is on sale.

have purchased this in the past and was satisfied with it. I don't check to see if it is 3 ply or not, however, with this last purchase, I (by accident) discovered it was only 2 ply. Please don't advertise something as 3 ply when it is not.

The product is good but since it doesn’t fit on any of our TP holders it ends up on the counter where the kids seem to get toothpaste, water, etc on it

[This review was collected as part of a promotion.] I usually buy whatever is cheap but after using quilted northern plush. I'll never buy anything different.

[This review was collected as part of a promotion.] This product is soft (no uncomfortable ridges!). It is thick, so you don't have to use as much as a thin store brand. It doesn't fall apart. :))

[This review was collected as part of a promotion.] I have used Northern regular for 40 years. I'm glad I recently ventured out to try Northern's Ultra Plush. It delivers even more, with the perfect thickness and softness.