What can I say? We've been buying Quilted Northern for a long time because of its quality. And we like the value we get at Sam's Club.

Quilted Northern Ultra Plush 3‑Ply Toilet Paper delivers exactly what it promises: premium softness, exceptional thickness, and a noticeably more comfortable experience compared to standard brands. After using it consistently, it’s clear why it earns such high ratings across retailers. This toilet paper strikes the perfect balance between softness and durability. The 3‑ply construction holds up well without tearing, and the rolls are tightly wound, so each one lasts longer than expected. It’s especially great for families or anyone who wants a more premium bathroom experience.

So funny thing, I compared the lenght of the cardboard tube from my last roll of QN, the new roll is at least 1/2" shorter. Plus it's loosly wrapped making it seem fuller. Just another 😱

Going to have to quit buying this northern. Even though it says quilted it gets thinner and thinner. You use more of it. Quilted Charmin is much better.

We seldom have issues with products purchased at Sam’s Club, but in the case of the Northern Bath Tissue that we bought, this is the exception. The side of every roll had hundreds of bits of paper that flew off as you pulled it off the roll. We first noticed a pile of white bits of paper on the floor and saw that each role had these visible on the side. Now, each time we grab a new roll out of the package, we have to try and knock off the excess paper off the side of the roll before putting it on the dispenser. It’s a bit of a mess.

I always buy quilted northern but this was my first time trying the ultra plush version. I do not recommend it at all! It falls apart so easily!... making it go fast and not last as long. Not very absorbant like the other quilted northern i usually get. I will not be purchasing this version of quilted northern again.

TP shreds and gets lint all over your bottom and even the floor - will not buy again- The other a northern TP brands are good but will not recommend this Ultra Plush--Members Mark brand is great! Will stick with Sam's club TP

Worse TP I have ever bought. Squares are very small and the thinnest I have ever used.

This toilet paper is almost $7 more than the brand I normally get which is the members mark Sam's club brand and I am so disappointed. If it wasn't $27 I would have just given it away. Not ultra plush and super thin. Just like it was this time I purchased it, it will have to be the LAST pack of toilet paper in the store for me to buy it!

This toilet paper was all Sam’s has on their shelves, so I bought it. I use to use it many years ago, and forgot how horrible it is! They’re little fibers all over the TP. Since it was $30, I’m forced to finish it up. The brand I love, is Charmin. That’s back on the shelves, so I bought it. I have no idea what’s happened to Northern TP over the years! And it’s a name brand too, not a generic one. Don’t buy it !