I’ve been using this for a long time & find it checks every box. It’s actually cheaper in the end since I only have to use 4 squares instead of a handful of scrunched TP. It’s a delight in softness & absorbency! I don’t want to use anything else! Thank you!

Rather than improving the packaging, maybe you should consider better “quality control” of the product INSIDE. I’ve noticed thinner sheets, not properly rolled onto the cardboard tube in the center of the roll, jagged uneven edges throughout the roll, sheets in the middle of a roll that have folds in them and look like they need to be ironed AND strange looking dark spots here & there on a sheet within the roll (not at the beginning of a roll) and I wonder just how sanitary this product is OR NOT. Pretty bad quality lately and have been using this product for years so I definitely see lots of changes for the worse! FOREMEN, MANAGERS, SUPERVISORS, PLEASE 🙏🏻CHECK YOUR EQUIPMENT IN THE FACTORY FOR PROBLEMS CAUSING THESE DEFECTS. Thank you

[This review was collected as part of a promotion.] I have sensitive skin that even toilet paper can upset. Quilted Northern does not irritate my skin in any way and the Ultra Plush is my favorite. I love how absorbent and strong it is, while also being soft, and it doesn't rip easily and doesn't leave any little fuzzies behind.

[This review was collected as part of a promotion.] Listen up, all toilet papers are not created equal! Quilted Northern is the best toilet paper on the store shelves..Quilted Northern has more sheets per roll, thicker sheets in general, super soft, and the best bang for your buck. I've used nothing but Quilted Northern my entire adult life and will never switch. I'm totally satisfied with a toilet paper that is both soft on my bum and light on my wallet.

My family and I all 10 (ten) , you read it right ten , all love northern , we use alot less no more bunged up toilets either . As you can probably imagine ten people go through alot toilet tissue , sometimes 3 rolls a day with the old brand but with this not so 1 maybe 2 with 2 bathrooms always busy by the way with 5 females and 5 males 3 of these males nesr 50 , and all 5 female 12 and older well I think you're imagination can take it from there it become a grave threat to the toilets, however the is no proble with northen it soft when used then seems to very quickly. So no more "problemo" man. Ilove this product and will it will continue to work unless they being northern Co.comes out with a four ply roll it will be here to stay in my home. Thanks for the best product created for the purpose of softness and cleanlinss. Yours truly Pappa D

[This review was collected as part of a promotion.] Bought this item when I received custody of my 2 grand children. We go through a lot of toilet paper and this brand is the softest,most durable and longest lasting of any brand that I have bought and believe me I have tried them all!!!!

[This review was collected as part of a promotion.] We are a growing family of four and have used a variety of toilet paper brands, but could never find that perfect fit. We always felt like the toilet paper flew off the roll, being replaced every few days and leaving one feel like you are using sand paper. This is not true with Quilted Northern! The roll lasts longer and you feel wonderfully clean once done. Our toddler doesn't complain when being cleaned, which is very important. Now we can tell the difference between Quilted Northern and those other brands!

Just wanted to thank you for a feature I have never seen before. The fact that you have the beginning part of the roll neatly folded and tucked, makes it so much nicer than any other brand. Each roll can be put on the roller without wondering where the roll starts and when you do start it, you don't waste paper trying to get it started. That feature along with the softness of the product has converted to me this brand only. Thanks Northern!!

[This review was collected as part of a promotion.] I tried the ultra plush for the 1st time about 2 weeks ago and it is the best tissue that I've ever used!!! It is soft, absorbent, thick and overall, a great product. This is my go to brand from now on!!!

[This review was collected as part of a promotion.] This is the best out there . Not just for it's softness and strength but also for it's great value. You use far less than you would other brands which saves money .I will never use anything other than this Quilted Northern Ulrta Plush !