I don't really know why this brand is so popular and expensive. Yes it is soft but my gosh the tp shreds so bad. The off brand and even angel soft is better than this. I rarely make bad reviews for things and places but no just no, save your bum :)

Use less with absorbent toilet paper. I have been using for years. Good price at Sam's, but they don't always carry ULTRA SOFT (purple pkg) that I prefer.

[This review was collected as part of a promotion.] I buy this tissue about 2 times a month and I love it. Soft and durable and a lot of tissue for the money.

[This review was collected as part of a promotion.] Quilted Northern is worth every penny, when it comes to toilet paper! Treat your self to softness.

[This review was collected as part of a promotion.] I really liked this product. The rolls are thicker and fluffier than other brands. I will buy it again.

I always buy Northern in a large package. I am so excited you now have recyclable paper inside the package rather than more plastic! Don't forget to remind people you manage forests well and trees are renewable!

[This review was collected as part of a promotion.] I have been using Northern for years! Love the new Ultra Plush it really does feel plush, not thin or course

[This review was collected as part of a promotion.] Quilted Northern tissue is the only bathroom tissue I buy. It is so soft and strong and very dependable. There is no reason to purchase anything else!!!

My husband LOVES this toilet paper - we get the Ultra Plush Double Roll, which is great, but now the stores around me only carry the MEGA roll and these DO NOT fit standard toilet paper holders. One star only for change to MEGA.

[This review was collected as part of a promotion.] Soft and strong! How could that be? TRY IT! You will be AMAZED!! Get cha some & get cha butt clean! :)