Rather than improving the packaging, maybe you should consider better “quality control” of the product INSIDE. I’ve noticed thinner sheets, not properly rolled onto the cardboard tube in the center of the roll, jagged uneven edges throughout the roll, sheets in the middle of a roll that have folds in them and look like they need to be ironed AND strange looking dark spots here & there on a sheet within the roll (not at the beginning of a roll) and I wonder just how sanitary this product is OR NOT. Pretty bad quality lately and have been using this product for years so I definitely see lots of changes for the worse! FOREMEN, MANAGERS, SUPERVISORS, PLEASE 🙏🏻CHECK YOUR EQUIPMENT IN THE FACTORY FOR PROBLEMS CAUSING THESE DEFECTS. Thank you

[This review was collected as part of a promotion.] We all know those brands that are so thin and uncomfortable. Well, that's not Quilted Northern. This stuff is like wiping your behind with clouds. It's so luxurious it feels like you're on vacation away from the world, especially those pesky relatives, in Bora Bora at one of those resorts with the huts in the ocean and you paid extra to have someone wipe your behind for you...OK wait. No, that's just not even right, but you get the point. This is some good butt wiping stuff right there.

I’ve been using Quilted Northern TP for years now and about 6 months ago or so, it started getting flakes of paper everywhere!! I don’t know what is going on but I will be changing to another brand of TP. I was talking to my daughter and she’s having the same problem so she’ll be changing also

We have been using the Ultra Plush Quilted Northern for years but over the last several months and several packages it has gone from plush to scratchy. And quilted is very debatable. It has gotten so bad that it is causing irritation in the affected area for all three women in my household. When we first noticed the change I thought I had picked up the "strong" version by mistake. Not so. But I DID almost pick up Cottonelle since the new package design looks almost exactly like Cottonelle. Overall, this product is not as stated on the package. It is NO LONGER PLUSH nor is it QUILTED. Unless it returns to it's previous softness, us chaffed people will be searching out a better product.

[This review was collected as part of a promotion.] I have always been a stickler for using soft and cushy tissue and I have found Quilted northern ultra push to surpass my high standards. Ever since I started using this brand, I have had no desire to look anywhere else, since it totally meets my need. For ever Quilted Northern Ultra Plush.

They did not just change the packaging, they changed the toilet paper for the worse. I bought the ultra plush. It looks different and is inferior. Very rough and unpleasant. We exclusively bought quilted northern in our household. Unless they change back it’s time for another brand. Sad.

What are all those little white balls on the outside of each roll lately? It's like when they punch the pattern, it sticks to the punch press then the remnants to the outside of the roll. They make an annoying mess in the bathroom & on certain body parts. I have to brush them off every roll before installing it. This just started a few months ago. Can you fix this mess? I'm tired of all these white specs on my dark blue bathroom rugs.

I have used Ultra Plush for years. This Jan I bought the 9 mega roll size(equals 36 reg rolls). It doesn't seem like the same product. It seems thinner than usual. I've pulled apart pieces from several rolls to see if there were actually 3 plys in there. There were,but it still seems thin. The textured quilting is smoother and turning the tissue over it looks like one of the 2 curvy lines running the length of the paper is almost off the paper as tho the quilting feature is not right causing the paper to be smoother. I am going to investigate other brands.

[This review was collected as part of a promotion.] Quilted Northern is one of the regular brands we buy for our family. I was really impressed with the softness of Quilted Northern Ultra Plush. Not only is it soft, but it is comfortable to grasp and it tears easily off of the roll. The tissue is durable, strong, yet not scratchy or rough in any way. I love the quilting as this is what gives it the added softness. We will continue to purchase Quilted Northern Ultra Plush.

I’ve been using this for a long time & find it checks every box. It’s actually cheaper in the end since I only have to use 4 squares instead of a handful of scrunched TP. It’s a delight in softness & absorbency! I don’t want to use anything else! Thank you!