[This review was collected as part of a promotion.] This fabric softener is amazing, it made my clothes super soft. Don't even get me started on how soft the towels are now. I love the scent and with kids with skin issues, it didn't bother them at all.

[This review was collected as part of a promotion.] Downy has always been a household name for us and this reminds me of helping my mom with the laundry, during summer break. Fragrance that isn’t overpowering, no residue, and long lasting softness. You really can’t go wrong. It now has a permanent place on my laundry shelf.

[This review was collected as part of a promotion.] I was looking forward to trying the new Downy April Fresh Liquid Fabric Enhancer. I wanted to see how it would 'enhance my fabrics'. Well......wump wump. Nothing noticeable. I currently use another top name brand fabric softener. This new Downy didnt even compare. No strong lasting scent like my current brand. This is very important to me as I have a 5 year old that has 'accidents' occassionally. I truly didnt feel any difference in the texture of the clothes either....if anything...they feel rougher. This Downy is a lower cost than my current but Im willing to spend the extra for stronger lasting scent and softer clothes. I wont be using this again....not impressed at all.

I have been a downy fabric softener user for well over 15 years and would not switch for anything!!! Downt has always kept my laundry smelling fresh, super soft and most importantly, it doesn't irritate families skin. With the various scents available, I can use them all and still get the same qualities

[This review was collected as part of a promotion.] I know Downy since before I start live in United States. As a allergic person, I’m always trying new fabric products and essences to see which one is ok or not for me and for my family. About the ultra Downy April fresh: When I opened the bottle first time, the smell comes to me. I thought maybe it was to strong and cloying, but I wanted to see how it would be in the clothes. The aspect very liquid make me think for one moment that it was diluted and I will need more product to have the same result than others. But it is not true. The amount that you need is the same as usual, and the fact that it is more liquid makes the mix with the rinse water more easy. So, every piece inside the washing machine receives the fabric conditioner. Some capsule products don’t do this. I used Downy in two different ways: first I left the clothes to dry in a open space by the sun and the wind, enjoying the warm weather here. In this case, after dry the clothes (and principally the towels) weren’t so fluffy, but the smell on then was amazing. Every time someone open the closet the smell perfumes the entire house. I don’t know if the product needs the hot of a dry machine to activate the softness on fabrics… On a second try, I dried the clothes on a dryer machine. This time, they were so much more fluffy then when I dried in a open space. The towels seem another kind of fabric after dry. But, on dry machine seem that the perfume are not so accentuate like in first case. I don’t know if the heat do something on perfume… the clothes are smelling good, but are not perfuming the house. And about the perfume, even it seem very strong on bottle, it is not the kind of perfume that make me sneeze or provoke some allergic reaction. In conclusion: If I dry on open space and it leave the same strong perfume at fabric like when I use the dry machine, it will be the perfect fabric conditioner to me! But comparing with other brands and even other Downy products I have tried, this one is the best by now.

[This review was collected as part of a promotion.] I love when we use Downy on our towel load in the washer. Each time we use Downy the towels smell fresh and soft. In the past our towels had a mildew smell, but using the Downy soften they smell clean every day. We have started using it for all our loads to make our clothes smell fresh and clean.

[This review was collected as part of a promotion.] I love the fresh scent of the Downy Fabric softener, it’s been particularly nice when used on our beach/ pool towels that can take on a sour odor regardless of how often you use them. And the fresh scent lasts until the next wash. I took one star off because of the phalates and other potential toxins that can cause respiratory and reproductive problems when absorbed through the skin. Would love to see a “pure” or natural version of this product with the harmful chemicals removed.

[This review was collected as part of a promotion.] My favorite thing about the Downey April fresh liquid conditioner is the smell! It smells amazing. The major plus to that is how it makes my clothes feel. So amazingly soft. When I'm done doing laundry I just dump the clothes and my bed and lay in them, so I can smell and feel them! The small also lasts for a really long time! I will buy again.

[This review was collected as part of a promotion.] I simply love downy. It is one of the best fabric softener that we at my household get. Not only does it a great job and makes everything soft, but it has an excellent scent and keeps my fabrics soft and fresh for days to come! It is the only softener that my house buys and are really happy with the product.

[This review was collected as part of a promotion.] I love Downy because my laundry always smells fresh. I used this with a load of delicates which I then hung to dry. My closet smells so good and it's been a whole week since I washed. You don't have to use a lot of the product in order to have fresh, clean smelling laundry. And it does away with the static clean with no problem. My only criticism of the product would be the ingredients. I am trying to go the more natural route and reduce the chemical exposure in my household. I would love to see Downy produce a more environmental and health friendly product.