[This review was collected as part of a promotion.] I'm REALLY liking my April Fresh Ultra Downy! I had used Downy products in the past. However, the measuring lines in the caps were NOT for he products - and we had to use trial and error - since then, they've added the NEW markings based on regular, NOT "ultra", measuring lines built in to the cap. What I AM liking about the new cap that I have is the fact that they've taken the guess work out and are including the ACTUAL measurement markings for the "he" compatible concentrated product - NICE! It has a very nice aroma. The product does seem to soften, however, it also depends on whether you do one or two rinses. I have found a couple of things that I do not care for - the fact that the fragrance does not last - only three or four days, tops. And, It would be nice if the makers of Downy would NOT use a coloring agent OR, at least make it less blue and more "opaque" - almost clear. The product really doesn't keep my clothing bright, doesn't have long lasting freshness, I still have static cling UNLESS I use a dryer sheet with it, NOR has it prevented pilling, etc. - Basically, it seems like the product does NOT do for my laundry what I have read that it is suppose to do. Yes, I DO use it from time to time - I grew up on it and it's hard to switch to something else when you've used a product for over 50 years. I DO like the fragrance and have been known to cut the bottles open - after use and dried - cutting the bottle up to use as scent providers for small areas - drawers, etc. Do I recommend this product? Yes, as a laundry additive and NOT based on all of the marketing hype. Just try it not thinking about the statements made for selling purposes and just try it and see if it's something that you'll want to use. The thing is, NO product can do what has been claimed - it's impossible - because of the rigors of daily usage of the garments AND all of the agitation of the washing machine AND water - especially, if you have city water or well water - treated or untreated. I do use it and probably will for a long time!

[This review was collected as part of a promotion.] When I first opened the bottle, I was not too excited about the scent- it was strong and very floral- but I was pleasantly surprised with the results! The first load I did was towels that I hung on our clothes lines. Normally my kids hate this, they say it makes the towels "crunchy". The downy helped them retain their softness. I've used it for 2 more loads that I put in the dryer since then and they are so soft, but no residue that you sometimes find using softners. Also, the smell once they are dried is totally wonderful and I am hooked!

[This review was collected as part of a promotion.] Downy April Fresh Liquid Fabric Enhancer definitely provides a fresh scent that lasts through the day. Depending of your preference, the scent may be a bit too strong. In addition to the fresh scent, clothes are soft and smooth. I personally like this product for towels and washcloths over my every day clothes because of the strong scent. Regardless, this product works as advertised and I will use it again. I have a HE front load washer, this detergent worked just fine in my machine.

[This review was collected as part of a promotion.] Where do I start! I love this product. It seems to bring my clothes back to life when I use it. When I use this product I see such a difference in the outcome of my laundry! The clothes come out smelling and looking fresher then before! I love how soft my clothes feel especially the softness of my sheets when I wash them! Between the crisp scent and softness it’s like a huge in your laundry! I love the ease of use and also the fact that none of the packaging is attractive to little kids! This is now a staple in my laundry cycle every time. Before I purchased this product I would want to know the scent and also how easy it is to use

We love using Downy to soften our clothes. It helps the color of our clothes last as well. The smell of the original scent is our favorite. I’ve tried other cheaper brands and noticed fading of colors and pilling on some of my shirts. More expensive but worth it to extend the life of your clothes. Ultra Downy April Fresh Liquid Fabric Conditioner

It is my infaltavle when it comes to doing laundry. Definitely without softener for me the clothes are not clean and soft. That's why this softener is the best! leaves a floral scent that melts into your clothes and lasts all day. 💐🙌🏼✨✅. Take advantage of your coupons in family dollar 🏃🏻‍♀️! #downy #aprilfresh

My go to scent. I use the on my husband pants and all our clothes. This is the best softener out on the market. I will buy no other brand. Thank you Ultra Downy April Fresh Liquid Fabric Softener! I’d love if you’d make a Plumeria scent. It would remind me of home.

[This review was collected as part of a promotion.] Used this on my laundry yesterday and my clothes smelled amazing once they were completely dried. Kept smelling every clothing item before folding. Left my towels so soft unlike any other fabric softener I’ve used

[This review was collected as part of a promotion.] I think this Downy is an excellent product. The first time I used it, I was a bit overwhelmed by the scent, but then I started getting compliments at work. People would pass me by and ask what type of cologne I was wearing and I would tell this it's my "Downy Fabric Softner" I would then ask if any of them if they have tried Downy and a lot of them had and lot of them used other brands.When I take my clothes out of the dryer and once I fold or hang them up I don't have to iron them after using this product. my t-shirts and undergarments feel so soft against my skin and not rough and scratchy. I love this product and would definitely recommend it friends and family members.

This has been my go to softener since forever. My kids have sensitive skin so I have to be careful trying new scents because they’ve broken out in hives every time I tried. This softener is fresh and not overwhelming in scent which us perfect for me.