Nothing special about this product. It does make clothes softer. However it is a bit pricey or Safeway is just expensive.

This the only softner I have used for probably 10 years. I love it and it seems to keep the smell for awhile.

Love this product! Smells really good and fresh, downy is the only brand of fabric softener softener we will use in our house!

This is the fabric softener my mother has used my entire life. I think it’s gentle and effective, I use it now.

I typically stay away from scented fabric cleaners but this stuff is lovely. Works well to keep static down in the winter too

I grew up with the original Downey. Everything about it is the best to me. The smell of a warm towel softened with Downey is unbeatable.

In my household we have used downy for quite a long time.. It make my clothing so soft and it smells great for quite awhile.

Great Product!!! Downy is my favorite I love the scent!! It gets my clothes smelling amazing. Good quality and price right

Have never had a problem with this product! Love the scent it leaves on clothing. Helps leave my clothing soft and wrinkle free

Lately, the April fresh scent does not last and can barely be detected in the Tide detergent product.