It's hard not to like this. My mom has always been a Downy fan. She introduced me to this product from when we were small. To this day, it has become a part of me and my new family.[product:ultra-downy-april-fresh-liquid-fabric-conditioner]

Gain is my go to because that's what kind of detergent I use daily but I like to switch it up once in a while with downy to get a different smell just to change things up. It works just as good tho.

My mother would wash my clothes and use Downy when I was a kid, and I use it today. It's all about the scent for me, I have a sentimental attachment to this product. My clothes have always been soft when using this so I assume it works well !

Downy fabric softener leaves my clothes smelling great for weeks after washing... and since you use the liquid in the washer, it works even when you air dry@

LOVE LOVE LOVE Smells so good and has matching dryer sheet scents! Leaves clothes soft and smelling amazing, for weeks after washing them. My closet smells like a bottle of this lol

There is no other brand of softener out there. Downy is king. End of discussion. I've tried other mainstream brands and have only been disappointed. Clothes are always soft and smell so welcoming

The Ultra Downy April Fresh liquid fabric conditioner is beautifully packaged, and softens our clothes nicely. It is perfect for children who prefer soft clothes. The fragrance is amazing, and reminds me of my childhood.

Downy has been around for years with reason. It freahens laundry without leaving an overbearing scent thats stronger than perfume. It conditions fabrics which helps your clothes last longer.

The smell of this product reminds me of my childhood. I usually put one tea spoon in loads of cotton clothes when doing laundry. The clothes come out soft.

LOVE LOVE LOVE DOWNY! It smells great and leaves my clothes soft after a wash and dry. I would recommend adding them to you water and not directly on the clothes to avoid stains.