This product is honestly the best. I feel like my clothes are kept maintained well because of this liquid and I'm really excited to keep using it! My clothes have never felt softer. Clothes so soft, people want to touch me. TEAM ULTRA DOWNY APRIL FRESH LIQUID FOREVER.

[This review was collected as part of a promotion.] I absolutely LOVE this stuff. I have been doing my own laundry for 14 years and never have I found myself literally sticking my nose in the pile of clothes before me. This stuff smells fantastic! It's not an overpowering smell to the point of giving you a perfume induced headache, yet it has lasting power. The softener also works wonders. I used this product to wash old, mud ridden towels we used to wipe down the dogs and they came out smelling fantastic and super soft. If you are concerned with price, just know a little of this stuff goes a long way. I used about 1/2 of the recommended amount in one of my laundry loads and it still did the job. I highly recommend!

[This review was collected as part of a promotion.] I love the smell of Downy fabric softener. I also live in the desert so static cling is kept at bay when I use Downy. One of my biggest pet peeves with a fabric softener is that it can leave stains (like oil stains?) on thin fabric. I've never had that happen with Downy. Plus the fact that the smell lasts so long is a bonus!

[This review was collected as part of a promotion.] Finding laundry products that my husband and I both love is usually a bigger chore than the laundry itself, but I think with Downy April Fresh Liquid Fabric Conditioner we’ve found ‘The One’. It was super easy to use, and left our clothes feeling soft & cozy. The scent was great, fresh and powerful without being overwhelming. This will definitely be my go-to fabric softener in the future.

[This review was collected as part of a promotion.] When I was little, my mom always used Downy April fresh in our laundry. I loved the smell. As I grew into an adult I used it too in my laundry. I've tried other Downy scents and varieties but I always come back to April fresh. Lifetime customer here!

[This review was collected as part of a promotion.] I really like the Downy fabric softener. It makes clothes smell very clean and fresh. It also leaves them extra soft. I get no static with my clothes. The container is easy to pour, and I like that it is ok to use in my HE washer. This is also a good value for the price. This is a must have for my family. Three kids that get dirty and sweaty. Downy leaves their clothes fresh and soft!

My husband wears blue jeans to work and since I tried Ultra Downy his pants are softer and they don't require as much ironing. I don't know if wrinkle control is supposed to be a benefit but it does seem to help. The smell is light and fresh which is nice; I don't feel like my clothes are competing with my perfume. Static cling has been eliminated from my laundry! I will definitely be buying this product. I received Ultra Downy® April Fresh Fabric Softener for free to test, but all opinions are my own.

I can't live without softener on my clothes. I was given a bottle of this to try for review. Though it worked great as far as softener goes, the scent was a little strong for me. I tend to lean towards non-scented laundry products. I wish companies made a mild smelling detergent/softener. There is no middle ground....just very strong scent or no scent.

I love my Ultra Downy® April Fresh™ Liquid Fabric Conditioner! I use it for every load! It makes my clothes and bedding super soft. The smell is heavenly as well - it last long too. Note that I tested Downy® Fabric Softener for free, but my opinions presented here are my own.

[This review was collected as part of a promotion.] It smelled great before I opened the bottle. I couldn't wait to do laundry. I wasn't let down. My sheets have never smelled better. I was also happy the static cling wasn't present. I usually use dryer sheets because it's easy and I usually forget to add liquid softeners but if my laundry is going to be this soft I guess I will make more effort to get it right. No sensitive skin issues and no tackiness left on my clothes. I really like Downy April Fresh fabric softener.