Very firm. Does hold body heat tho..get too warm. But over all we like it

[This review was collected as part of a promotion.] I LOVE this mattress. I’ve only had super soft mattresses but I heard firmer ones are better if you have back pain and things like that. I was worried that it would be hard as a rock but while I could definitely tell it was firmer, it was still soft enough to make it comfortable. I feel like I feel so much better in the mornings. I’m still getting used to it but so far, all good things!

[This review was collected as part of a promotion.] So happy with this mattress. It is perfect firmness and is extremely comfortable. The cool feel fabric has great temperature regulation staying cool on a warm night. The support is fantastic and feels very durable. Would highly recommend.

[This review was collected as part of a promotion.] This bed is extremely comfortable, I work long nights and when I get home…my back hurts, the firmness definitely helps with that. I love everything cold when I’m sleeping and feel like this keeps the temperature and doesn’t make me burn up at night. For the price you won’t be disappointed!

[This review was collected as part of a promotion.] Extremely comfortable and cooling! The value you get for the price is crazy this is by far the best bed I have ever slept on. If u need a new bed and are hesitant on what to get don’t waste time on the deals for this!

[This review was collected as part of a promotion.] Really nice mattress, firm white still very comfortable. Really like the blue color and the pattern. Feels really breathable and cool while sleeping. It’s also not too heavy so moving was a breeze but still high quality.

[This review was collected as part of a promotion.] This is the best mattress i been on so far, it molded to your back, firm not to hard or to soft, a perfect texture to rest on after a long day. It cool for the summer time too, but let see how it was on the winter

[This review was collected as part of a promotion.] This mattress is a God send, I have scoliosis, osteoarthritis and uneven hips. This mattress is so comfortable for me and such a relief. I also get very hot all year round and this mattress YES stays cool. I'm very impressed with this mattress and thankful. With all I have this mattress is well well worth the price.

[This review was collected as part of a promotion.] Wow this was a god send! Our AC went out and this Serta helped me sleep at night! It doesn’t hold your body heat! It’s memory foamed and contorts to your individual spot which is nice for my back sleeper hubby and me a side sleeper.

[This review was collected as part of a promotion.] review is of the Serta mattress I got the memory foam from influenster to give my honest opinion about the product it's really comfortable I got it about a month ago I wanted to wait to review very last and sleep on it as many nights as I could which has been about a month now it's very comfortable I sleep very good on it so far it seems very durable I'm not sure how much the mattress is but I would say it's worth the cost I guess I really don't notice any hot or cold difference I seem to stay warm enough in it so far it seems durable enough to hold me I don't notice the middle of it sagging down or nothing and like I said I really like the memory in it I'm laying flat but yet all my curvy parts are sinking in very comfortable I would definitely recommend this mattress