Its rice.. its this brand or Hinode.. simple as that.. all depends on who get the better price at that time.

Always buy when needed. The price can't be beat, supermarkets are way too expensive, for this price I'll get 10 pounds less

Great sticky rice. Makes good sushi, kappa maki, and fried rice. Just really good for any Asian dishes. And you can't beat the price.

So glad I found this here. Cooks up fluffy and sticky just like I grew up with. Love to make a pot of this then dig in with chicken, pork, whatever! Smells really good too.

The rice is one of the best that you could buy from a non-oriental market. It has more chewy texture than those westen and Mexican style rices. You may even use it for making sushi.

I used to purchase this rice for a long time. Before it has nice quality and price. This time I found there are A LOT of small worms inside. Simply throw it away

it's not fresh. (it could cause cancer) I just got this (used by April 13 2006), and today is May 1. need to discard, it's too heavy to put it trash bin. :(

Bought this many times and again, it taste very good and resonable price to pay.

I like this rice for almost everything. The price has been right but if they raise it I will buy it elsewhere.

there's a lot of crap that I still find after cooking the rice despite how many times I'd wash before cooking it, I really want to return it. Please save your money. Don't buy this brand