[This review was collected as part of a promotion.] From the moment the coffee came you could instantly smell the strong aroma. It has a very mocha taste, but not too overwhelming to leave an aftertaste. The packaging has a camouflage background with an eagle and think this was perfect to described this coffee. Please note it is a medium roast, but tastes alot strong versus other coffee brands I have tasted in the past. I recommend this for breakfast to start your morning and give you the boost you need tor your day.

I have seen Joe Rogan promote this for years and finally decided to spend the extra money to see what all the hoopla was about. I was disappointed in this purchase. The coffee is weak compared to all my other purchases. Granted I like dark roast and this is medium, but it isn't nearly as good as Starbucks medium roast. Maybe I would like Black Rifle dark roast, but Sam's doesn't offer it.

[This review was collected as part of a promotion.] If you're a coffee enthusiast looking for a robust and satisfying brew, Black Rifle's Just Black Coffee Pods are a must-try. The convenience of the single-serve pods combined with the rich, bold flavor of the coffee makes for an exceptional experience every time. The first thing that hits you is the aroma—intense and invigorating, promising a strong cup of joe that doesn’t disappoint. The flavor is well-balanced, offering deep, earthy notes with a smooth finish that’s never bitter. It’s the perfect way to start the day or power through an afternoon slump. One of the standout features of Black Rifle Coffee is their commitment to quality. You can taste the difference with every sip, knowing that they use only the finest beans. Plus, their dedication to supporting veterans and first responders adds an extra layer of satisfaction to each cup. Whether you're at home or at the office, these pods are incredibly convenient and compatible with most single-serve brewers. They deliver a consistently great-tasting coffee that rivals your favorite coffee shop. In short, if you appreciate a no-nonsense, delicious cup of coffee that supports a great cause, Black Rifle's Just Black Coffee Pods are the perfect choice. Highly recommended!

absolutely enjoyable coffee. love black rifle coffee. tastes great. high quality.

Although it’s pricier than other brands, we Love the taste of Black Rifle Coffee.

First time drinker and I’ll be buying this again

Excellent taste, exceptional smell when brewing

Great tasting coffee and from a great company. Will purchase again

Enjoyed the rich flavor of this medium brew. Also like the company.

This coffee is amazing! So happy to see it at Sam’s.