Not sure how they did it but Black Rifle Coffee Company hit a home run with this coffee. Just Black has the perfect balance of bold rich flavor and the smoothness that is unmatched with any other coffee I have tried.

I was hesitant to make this purchase, but I remembered trying the ground coffee at my father-in-law's house during a Christmas gathering and really enjoying it. I decided to give the K-Cups a try, and I'm honestly blown away by how good they are. You get more K-Cups than you do with Starbucks, and they're considerably less expensive. Best of all, the flavor is excellent. I was also unsure because they're labeled as a medium roast, but the taste is every bit as bold and rich as Starbucks Sumatra or French Roast. Definitely give them a try. I think you'll be pleasantly surprised!

I drink my coffee black and this coffee has a great full bodied taste. The fact that it is veteran founded and supports those that serve gives extra warmth to that morning cup of java.

JB black rifle coffee was great, went back to get more and it was gone, hope you plan to carry going forward or I'll have to go elsewhere.

I am quite pleased to see Black Rifle Coffee added to Sam's Club coffee listing. I look forward to the Dark Roast next.

Excellent taste. I drink my coffee black and this coffee has a smooth full bodied flavor. Knowing that proceeds help veterans is a plus.

I thought I would try this since it was veteran owned, this coffee exceeded my expectations, one of the smoothest coffees I’ve had in a very long time. I drink mine black, I love that it’s not bitter or overpowering

I normally drink Folgers. This particular brand was new for me and I must say I enjoy it.

Good coffee and a great deal. Very convenient to buy in bulk.

I wanted to support this American owned business and its values but these k cups are one of the absolute worst I’ve ever bought. Taste is subjective so others may love it, but this 100 percent was not for me