I was hesitant to make this purchase, but I remembered trying the ground coffee at my father-in-law's house during a Christmas gathering and really enjoying it. I decided to give the K-Cups a try, and I'm honestly blown away by how good they are. You get more K-Cups than you do with Starbucks, and they're considerably less expensive. Best of all, the flavor is excellent. I was also unsure because they're labeled as a medium roast, but the taste is every bit as bold and rich as Starbucks Sumatra or French Roast. Definitely give them a try. I think you'll be pleasantly surprised!

I drink my coffee black and this coffee has a great full bodied taste. The fact that it is veteran founded and supports those that serve gives extra warmth to that morning cup of java.

Not sure how they did it but Black Rifle Coffee Company hit a home run with this coffee. Just Black has the perfect balance of bold rich flavor and the smoothness that is unmatched with any other coffee I have tried.

Our first time trying this flavor of Black Rifle and we love it! Smooth!

Real bold coffee. Tastes fresh brewed. All I will drink now.

Great taste and part of profit goes to veterans - great combination!

Love this coffee, it is my go to coffee every morning now.

Excellent taste. I drink my coffee black and this coffee has a smooth full bodied flavor. Knowing that proceeds help veterans is a plus.

I am quite pleased to see Black Rifle Coffee added to Sam's Club coffee listing. I look forward to the Dark Roast next.

I wanted to support this American owned business and its values but these k cups are one of the absolute worst I’ve ever bought. Taste is subjective so others may love it, but this 100 percent was not for me