So far I'm satisfied with the Duracell battery... but I've only had it for a month. I will say that Sam's Club had the best price for it.

Good service

Heard horrible things of Duracell auto batts in the past but in 2013 it was the cheapest and had a 3yr replacement so I tried it. Well 6yrs and 10 months later I am having to replace it. Sad the OEM lasted 2.5 years and was a daily driver and this is 6+ years and died an honorable death. Placed it in service 8/2013. Keep in mind since 2015 it was a daily then weekly and in the last two years a monthly driver so that puts a lot of stress on the battery when not used often. I can think of a 90day period we didn’t drive it. Don’t think we every added water or needed a jump and in this Texas Heat I’m off to Sams again and get another. And hopefully I’ll write this again in another 6yrs.

I wouldn’t recommend this battery to anyone. I purchase this battery in early January 2021 and it’s already not holding charge. It got to the point where my car wouldn’t turn on no more. I ended up getting a replacement. You get what you pay for I guess.

I bought the 96R for my 2011 Ford Fusion in October, 2014. It literally lasted 5 years and 12 days since the installation date. I will replace it today after last night's 9.9 / 12 reading on a portable battery jump source. Easy to install, easy on the wallet.

I purchased my first Duracell 96R in July 2018 to replace the OEM Motorcraft battery. Even when new, the original battery would discharge to the point of not being able to start the vehicle if I didn't drive it for three weeks. The Duracell battery will start the vehicle if not driven for four weeks! Even after this duration, the starter spins fast. I am very pleased this battery seems stronger than the OEM battery. So, when another one of my vehicles need a new 96R battery, it was an easy choice. I choose the same battery for it. So, I think I made the smart choice twice over.

I purchased this battery in Aug 2020. Since then the batteries ability to hold a charge degraded to the point that I will take it in for a replacement. The previous battery was not a Duracell and it lasted 7 years. I am very disappointed in the quality of the battery. Unfortunately all batteries are manufactured by a few small group of companies marketed under many names. If I could do it I would replace this with a Li-ION battery.

After extensive research I saved by not buying the recommended battery. The battery I purchased is fabulous, which I do recommend. The one Sam's wanted to sell me, based on the battery casing dimensions, only, was $57 more. There was A Lot of confusion at pickup. I ordered online for store pickup, which was not understood by two employees. So, no battery until we got that sorted.

I installed a Duracell 96R battery in our 2010 Ford Focus with a 4-cyl, 2.0 liter engine in January 2016 and we are now halfway through January 2021. So, so far it has lasted 5 years. I am having the tires rotated and balanced at my local Sam's Club this coming week and I believe I will have them also do a battery check while I am there. Depending on what the result is I may by a new replacement (as long as they're still Made in the USA) or may keep the old one installed until the next tire rotation/balance. I've been buying auto-batteries from Sam's Club for a long time and have never been disappointed.

Might have been that I just don't drive as much as I used to before retirement, but this Duracell lasted about 11 months. I tried to charge it back up, but it still seemed sluggish, and I didn't trust it with winter on the horizon. Anyway, I just changed it out with an Optima. We'll see how that goes. I've had good luck with these Duracell car batteries in the past , however.