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Customer reviews for I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.) for
I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)
4.1 out of 5 stars
stars4,064 ratings3,941 reviews
  1. 5 stars65% (2,627)
  2. 4 stars15% (594)
  3. 3 stars4% (150)
  4. 2 stars3% (109)
  5. 1 star14% (584)

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Showing 671-680 of 3,941 reviews
Jan 14, 2016
Saddened
1 out of 5 stars review

New formula is bad!

I have used ICBB for 30 years! Loved the old formula, it tasted and acted like real butter. Now it is bland and it doesn't melt! Stays solid on toast and potatoes. Not good for baking anymore either. PLEASE offer the old and new formula so we can chose what we want to eat. Thank you signed sad....

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 13, 2015
impeni
5 out of 5 stars review

It taste so much like butter..

[This review was collected as part of a promotion.] This is my first time using ICBINB. I was very delighted with the taste. I think it almost taste like butter. I used it making my favorite banana cake replacing butter and I very delighted when my cake tastes as good as using butter. It is very good to use for sauteing vegetables too. I love the product.I received "I Can't Believe It's Not Butter" as part of a mission to give it a try through Smiley360 that let's me try free products in exchange for feedback

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 6, 2021
EShop
1 out of 5 stars review

New Recipe Tastes and Smells Bad!

I've been using this product since it came on the market and I have always enjoyed and recommended it. The last batch I bought has a terrible smell and taste. I purchased another container a few weeks later, thinking the first had gone bad somehow. Same awful taste and smell. I tried the stick version, same bad taste and smell as the soft spread tub version. Just TERRIBLE! Sad to see a great product (and a staple in my kitchen) ruined after all these years.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jun 16, 2015
Seann
1 out of 5 stars review

Why?

They took a great product and messed it up. My whole family use to love ICBINB . After purchasing the new square tub, my children noticed it tasted different......a lot different! They both thought it was bad. I to thought it was bad upon tasting it and threw the container away. We bought a new one and it was the same terrible spread. My kids won't eat it on anything and we only use it for cooking . When this tub is gone we will be switching brands! Another customer lost !

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Mar 1, 2015
ButterMan
2 out of 5 stars review

Why did you change the recipe?

We've been buying ICBINB Light for many years. The last time we bought it, there was an obvious taste difference. Upon looking at the old tub versus the new tub ingredients, there was a big difference, and now, instead of a 37% vegetable oil spread, it's now a 30% vegetable oil spread. Guess what? I can now believe it's not butter. The same, creamy, smooth, buttery taste is gone. And it now tastes like any other margarine. Sorry guys. We're switching product.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 19, 2014
Speedyfroogie
5 out of 5 stars review

This butter tastes great & is healthy!

[This review was collected as part of a promotion.] Our family loved the taste of the original "I Can't Believe It's Not Butter"! I was skeptical since this was my first time tryng it but we have baked with it as well as used it daily & everyone in our family loves the creamy buttery taste and the fact that it has no artifical perservatives or flavors added. We will be purchasing this brand from now on. I received a free product for the purpose of my review. Opinions are 100% my own."

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 27, 2014
jhannatx
1 out of 5 stars review

Lost A Loyal Customer !

I am on my first small tub of your new revised product and I have to say I will not be purchasing this product in the future. I have been a loyal customer for many years, the only brand I used, until now. I won't bother to list all the reasons for my disappointment in your new product as they are the same as all previous negative reviews. Bring back the original product, why mess with success.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Sep 12, 2015
Cathe
1 out of 5 stars review

New recipe is terrible

I've been buying I Can't Believe it's Not Butter for at least 15 years and my family and I have always enjoyed the taste and texture of your product. I even have done a taste test for a change approximately six years ago and could tell no difference in the flavor. I would and have recommended your product to others. I have quit buying your product and will not buy it again. I thought it was just me not liking the flavor of the change but my son came home from college and he asked without urging what is wrong with this butter. I responded they must have changed the ingredients and don't worry I won't buy it anymore. Whatever you have done to change your spread certainly wasn't for the better. I can buy spreads from other brands and spend 1/3 of the price of yours. You certainly have lost this family as customers.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 11, 2015
jandbbrua
5 out of 5 stars review

best butter ever!!!

[This review was collected as part of a promotion.] I have replaced my original butter I was using with "cant believe its not butter!" and have not missed anything about the old one I was using. The taste is great, spreads well, and great for cooking...

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Feb 6, 2015
Rebelchick
5 out of 5 stars review

Tastes great!

[This review was collected as part of a promotion.] I received a free product for review purposes on behalf of Smiley360. This was the first time I have tried I Can't Believe It's Not Butter but I will continue to purchase it. My whole family likes it better than the tubs of margarine that I normally buy. It has a great butter flavor that is great for potatoes, toast, and cooking in general.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152