This is the only butter that I use for years. It can be used in anything. With slice of toasted bread or in cooking. The best part is that you don't taste heavy butter taste.

I have been buying the olive oil flavor for years. Just bought 2 containers and they are I edible! I don't know what you did to the recipe but this product gives a rancid that's to anything I put it on. Please go back to the original good taste!

This is an amazing product! I'm been using it since ever since. Thank you for keeping it coming. Continue to keep on keeping on. From the beautiful island of Saipan in the CNMI. TAKE CARE GOD BLESS

Why on earth did you guys change the original and add this nutririch ingredient. It's absolutely awful. I can't stand the taste. I miss the old formula.

I Can't Believe it's Not Butter is a good butter substitute and my family has used it for years. The taste is good and it's soft a spreadable on everything.

[This review was collected as part of a promotion.] I have been using I Can’t Believe It’s Not Butter for quite awhile to help with my weight loss. It taste so much like butter with almost no calories. Butter has always been my downfall when it comes to adding flavor to my food and baking products. So when a simple alternative comes along with the same taste but less calories it’s a must in my family. Great flavor that enhances all my dishes.

[This review was collected as part of a promotion.] I love using this vegetable oil spread, it taste just like butter. It has a creamy soft texture that is not hard like other vegetable spreads, and this is easy to spread on food you would usually put this on like toast, crackers, and more. This vegetable oil spread definitely is worth the money because it really does have a butter taste.

[This review was collected as part of a promotion.] Loved trying the I can’t believe it’s not butter spread! It had a great flavor for cooking and did not have a weird smell like some. Packaging was great and I feel like it’s a good value for your money especially with calorie savings.

[This review was collected as part of a promotion.] I love this butter, i use it on my bread, in my rice and steamed vegetables. It has a nice creamy melting tase, so far this one of my favorites butters. This butter brings out creativity in my meal preparation. It's healthier than most other brands.

[This review was collected as part of a promotion.] I use this spread daily on toast, potatoes, and for sautéing, and it performs beautifully. It spreads easily from the fridge and melts to add a rich, buttery flavor to dishes without the heaviness. My family often says it "tastes like real butter," and it works well in recipes, too. Priced similarly to other butter substitutes, this 15‑oz tub lasts a long time in my kitchen. Its versatility as both a spread and cooking ingredient provides excellent value. Additionally, it's certified heart-healthy by the American Heart Association and contains Omega-3 ALA. The durable plastic tub seals tightly, keeps the spread fresh, and has a wide top for easy scooping. When I open it, a warm, comforting buttery aroma wafts out—no artificial scents, just natural richness that enhances cooking. The texture is creamy and smooth, making it easy to spread straight from the fridge, while also melting beautifully into sauces and baked goods. Overall, I'm really impressed by I Can't Believe It's Not Butter!—it delivers a classic buttery experience without the drawbacks. I'd definitely recommend it as a reliable, heart-healthy alternative that doesn't sacrifice taste or performance