[This review was collected as part of a promotion.] I'm use to butter on everything, but when my wife switched I was very skeptical. The texture was good and the taste was much better than I expected. I believe I can eat this from now on and feel better. I highly recommend it.

[This review was collected as part of a promotion.] This butter is very creamy and has a spreadable texture. It melted very quickly when putting on hot foods. It's a good value for the money and I appreciate that there is no cholesterol compared to other butters.

[This review was collected as part of a promotion.] I love spreadable butter- and this lighter butter had me falling in love!!! I’m really not a greased loving girl and my parents grabbed ribs and corn for dinner. I immediately grabbed I can’t believe it’s not butter and spread it in my corn! Best decision ever!!!! It is light, fresh and tastes just like butter. The item was BOGO at the grocery store this week so deals can be had for sure. I would definitely purchase this item again.

[This review was collected as part of a promotion.] I typically use this to have a quick piece of toast in the morning. It tastes great and spreads easily. I don’t ever feel like I have any weird aftertaste or film in my mouth. It lasts me a long time so good price. I know it’s not as good as real butter, but in a pinch works great!

[This review was collected as part of a promotion.] I use this spread daily on toast, potatoes, and for sautéing, and it performs beautifully. It spreads easily from the fridge and melts to add a rich, buttery flavor to dishes without the heaviness. My family often says it "tastes like real butter," and it works well in recipes, too. Priced similarly to other butter substitutes, this 15‑oz tub lasts a long time in my kitchen. Its versatility as both a spread and cooking ingredient provides excellent value. Additionally, it's certified heart-healthy by the American Heart Association and contains Omega-3 ALA. The durable plastic tub seals tightly, keeps the spread fresh, and has a wide top for easy scooping. When I open it, a warm, comforting buttery aroma wafts out—no artificial scents, just natural richness that enhances cooking. The texture is creamy and smooth, making it easy to spread straight from the fridge, while also melting beautifully into sauces and baked goods. Overall, I'm really impressed by I Can't Believe It's Not Butter!—it delivers a classic buttery experience without the drawbacks. I'd definitely recommend it as a reliable, heart-healthy alternative that doesn't sacrifice taste or performance

[This review was collected as part of a promotion.] I love the taste of this spread! I have also tried the spray butter and the olive oil spread and all of them are excellent! This tastes so much like salty butter, and spreads much easier than waiting for a stick of butter to soften. It has a smooth texture and doesn't taste fake. It spreads well, and also melts well. Even the scent smells good! Overall just a great brand and a great product.

[This review was collected as part of a promotion.] I’m not usually a fan of “fake” butter. I like it real. But this is great for baking because it is so soft to scoop and it blends well with the other ingredients. The taste is as expected but that doesn’t mean it’s bad…just not the same as real/natural butter.

[This review was collected as part of a promotion.] I had the chance to try the I Can’t Believe It’s Not Butter spread over the past week. I’m a lover of a simple bread and butter snack but the different butter alternatives I’ve tried have usually had an unpleasant flavor or mouthfeel. After one bite, I knew this spread was different. The flavor is closer to butter or buttery popcorn flavors. It’s not too salty or sweet and it’s easily spreadable even while cold. No need to leave it out on the counter to warm up!! It’s packaged nicely and is very affordable - way cheaper than butter and no dealing with sticks that need a separate tray. I have paired it with some flaky finishing salt, or with some fine salami and it’s quite good. I also enjoy it melted over popcorn.

[This review was collected as part of a promotion.] Honestly I’m not a big fan of butter but this was actually pretty good. I mainly used it to cook with. It melted nice in the pan and tasted great. It came in an easy to close container and the price was about equal to any other butter out there.

[This review was collected as part of a promotion.] I tried I Can’t Believe It’s Not Butter! Original and was pleasantly surprised. The packaging is simple and convenient, especially with the tub that makes it easy to scoop or spread. It has a light, buttery scent that’s inviting without being overpowering. The spread itself goes on smoothly, even straight from the fridge, and has a nice buttery flavor that works great for toast or cooking. It’s a lighter option that still gives that classic taste.