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I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)

I love this butter. I but it in the spray as well as the tub. It has a great taste and texture.

Excellent

icantbelieveitsnotbutter.com

I have always loved ICBINB - the taste is wonderful and I like the new
container also !!!!

The Best !!!

Great product . . . tastes like butter . . . creamy & good!

I Can't Believe you won't buy it when you taste it

The name says it all! The taste is wonderful! Great taste!

Excellant taste

I use this everyday: toast, vegetable, cooking . . . .the best is on my popcorn!

I LOVE THIS STUFF!

Love this product! Can't believe its not butter melts in your mouth!

Things we love

we prefer ICBINB over real butter. Love the new tub design and the taste of this product

just like butter

I think this tastes as good as butter! It spreads smooth and tastes great.

Tastes great!

I have been using this product for years, would not use any thing else.

great taste, spreads well.

Great product that we use for all of our cooking and baking.

Great product

I am SO sad they changed the "original" which now makes it NOT original. If you wanted to create something new, fine, but don't replace the original and call it original.  The new stuff is AWEFUL!  The actual original could pull off the title "I can't believe it's not butter" because it actually had a real buttery taste that was amazing on toast, in mashed potatoes, etc.  But this stuff??  I had guests over and had mashed potatoes and I was seriously embarrassed I served it!  I don't want to use real butter with all the saturated fat but I seriously can't stand this stuff and my family can tell the difference too.  PLEASE, just bring back the origianl and market the new stuff as a nutririch whatever line but don't REPLACE the original which now makes it in fact, NOT original so totally misleading!  I strongly dislike when companies have a product people like and then change it - why?? Seriously, after 4 decades, why mess with it?????

HORRIBLE NEW RECIPE

This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!

Customer photos